Hire Head of Lifecycle Marketing — journeys built and run daily
A Head of Lifecycle Marketing builds and runs the customer journeys every day: onboarding flows, engagement triggers, winback campaigns — constructed in the ESP and marketing automation platforms, tested continuously, and optimized on performance data. They live in the journey builder and the analytics, turning lifecycle strategy into working programs. The hire for when the journeys are designed (or need designing alongside) and someone has to make them real.
I'm Omer Muneer Qazi, a Dubai-based Fractional CTO & Solutions Architect with 15+ years of experience and 100+ projects delivered across 6 countries. I vet lifecycle operators on platform mastery and testing discipline — reviewing journeys they have actually built, not decks about journeys. For strategic lifecycle ownership, see lifecycle marketing director.
Journeys that actually run
Journey building & QA
Flows and journeys constructed properly in your platforms: logic tested, edge cases handled, QA before launch. Journeys that work the first time.
Trigger & event management
Behavioral triggers wired correctly from product and website events. The right journey fires at the right moment because the plumbing is right.
A/B testing program
Journeys tested continuously: subject lines to full journey variants, with winners rolled out and learnings documented.
Cross-channel execution
Email, SMS, and push journeys coordinated in practice: timing, frequency, and suppression handled so customers get coherence, not noise.
Performance monitoring
Journey dashboards watched daily: conversion by step, drop-off points, deliverability. Problems caught and fixed fast.
Optimization cycles
Monthly optimization rounds on every live journey: underperforming steps reworked, winning patterns extended to new journeys.
From journey maps to working journeys
A structured engagement with no surprises — you’ll always know what’s happening and what’s next.
Platform & journey audit
Existing journeys and platform setup reviewed: what works, what is broken, what is missing. Technical issues fixed first.
Build priority journeys
The highest-value journeys built (or rebuilt) with proper QA. Onboarding and winback usually lead.
Test & optimize
A/B testing begins across live journeys; performance reviewed weekly; iterations ship continuously.
Expand coverage
More journeys added as the core set performs. The lifecycle program grows on proven foundations.
Why hire a head of lifecycle marketing through a Fractional CTO
Lifecycle execution is platform craft plus analytical thinking, and I check both: journey builds I can inspect, test results I can verify. A head who cannot QA their own logic will ship broken journeys that silently lose revenue.
Contact me to find the lifecycle operator your journeys need.
Frequently asked questions
What does a Head of Lifecycle Marketing cost?
Full-time $110k–$160k. Fractional or contract heads work when journey volume needs senior operation without a permanent hire.
Which platforms do they work in?
Whatever you run — Klaviyo, Braze, Iterable, HubSpot, or custom stacks. Platform mastery transfers; the vetting focuses on journey logic and testing rigor.
First 90 days?
Audit, priority journeys built or fixed, testing program running, dashboards live. Journey performance improvements visible within the quarter.
How is success measured?
Journey conversion rates, revenue per journey, test velocity and win rate, and overall lifecycle-attributed revenue growth.
Head of Lifecycle vs Lifecycle Director?
The head builds and runs journeys daily; the director owns the lifecycle strategy. If journeys need building and operating, hire the head.
Get journeys built right
Tell me your lifecycle platforms — I will scope the operational leadership they need.