Hire Head of Performance Marketing — paid channels, run daily
A Head of Performance Marketing runs your paid channels every day: the ad accounts, the creative testing cadence, the budget pacing, and the weekly reckoning against CAC targets. Hands-on in the platforms, close to the numbers, managing buyers or agencies with the authority of someone who can do their jobs. The right hire when paid is a serious line item and needs a serious owner.
I'm Omer Muneer Qazi, a Dubai-based Fractional CTO & Solutions Architect with 15+ years of experience and 100+ projects delivered across 6 countries. I vet paid leaders inside actual ad accounts — structure, creative strategy, tracking setup — because this role is 90% craft. For P&L-level paid ownership, see performance marketing director.
Paid run like an operation
Daily account management
Campaigns monitored and adjusted continuously: budgets paced, bids managed, underperformers paused. No account left to drift for weeks.
Creative testing cadence
New creative tested every week across hooks and formats, with winners scaled and losers retired on schedule. Creative fatigue caught before it costs you.
Budget pacing & allocation
Monthly budgets paced daily and shifted between campaigns and channels as performance dictates. Spend lands where the returns are.
Buyer & agency oversight
Specialists and agencies managed against clear targets with weekly reviews. The head knows good media buying when they see it — and calls out bad.
Tracking & feed hygiene
Pixels, conversions API, product feeds, and UTM discipline kept clean. The unglamorous maintenance that keeps reporting trustworthy.
Weekly performance reporting
A weekly readout: spend, CAC by channel and campaign, what changed, what is next. Problems visible in days.
From drifting accounts to daily discipline
A structured engagement with no surprises — you’ll always know what’s happening and what’s next.
Account teardown
Every active account audited: structure, creative, audiences, tracking. Issues documented with fixes prioritized.
Rebuild & targets
Accounts restructured where needed, CAC targets set per campaign, creative pipeline started, tracking cleaned.
Daily operation
The optimization rhythm begins: monitoring, testing, pacing. Weekly report keeps you informed without drowning you.
Compound the wins
Winning creative and audiences scaled methodically; new channels tested on a schedule. Performance improves as a habit.
Why hire a head of performance marketing through a Fractional CTO
This is a craft role and I hire it like one: I look at how candidates structure accounts, how they think about creative, and whether their tracking is clean — because a head who cannot diagnose a broken pixel will optimize blind. Technical vetting is the difference between a real operator and a confident talker.
To find the paid operator your spend deserves, contact me.
Frequently asked questions
What does this role cost?
Full-time $110k–$160k in most markets. Fractional or contract heads work when spend is growing but not yet at full-time-leadership scale.
Do they manage a team?
Usually one to three buyers or agency relationships. They are hired as much for their own craft as for management.
First 90 days?
Accounts audited and fixed, tracking cleaned, creative cadence running, CAC stabilizing. Most accounts show measurable improvement within 60 days of proper management.
How is success measured?
CAC vs target by channel, spend efficiency at scale, creative win rate, and reporting accuracy. Weekly numbers, monthly trends.
Head vs Director of Performance Marketing?
The head runs the channels day to day; the director owns the paid P&L and strategy at a higher level. If paid needs an operator-owner, hire the head.
Get paid run properly
Share your ad spend by channel — I will tell you what kind of paid leadership it needs.