Hire Marketing Director — marketing run properly, at your scale
A Marketing Director runs marketing at the scale most growing companies actually operate: a small team, sometimes solo with contractors, real campaigns shipping every week, and reporting that leadership can act on. They are senior enough to set the plan and close enough to the work to execute it personally. This is the right seniority when you need professional management of marketing without the overhead of a VP-level org.
I'm Omer Muneer Qazi, a Dubai-based Fractional CTO & Solutions Architect with 15+ years of experience and 100+ projects delivered across 6 countries. I place directors who ship — people with campaign scars, not just frameworks. For broader functional ownership, a head of marketing may fit better.
Professional marketing management, sized right
Campaign planning & calendar
A real marketing calendar: campaigns, launches, and always-on activity planned quarters ahead, with owners and deadlines. Marketing stops being reactive.
Channel management
Day-to-day ownership of your active channels — paid, email, content, social — with performance reviewed weekly and budgets shifted to what works.
Small-team leadership
Management of your marketers and contractors: clear priorities, regular check-ins, and quality control on everything that ships under your brand.
Vendor & agency oversight
Agencies get briefs, deadlines, and accountability instead of a blank check. The director knows enough to judge their work and push back when it is weak.
Budget tracking
Spend tracked against plan monthly, with variances explained in plain language. You always know where the money went and what it bought.
Leadership reporting
Concise monthly reporting: what shipped, what it cost, what it produced, what changes next month. Built for busy founders, not marketing insiders.
From scattered efforts to a managed function
A structured engagement with no surprises — you’ll always know what’s happening and what’s next.
Audit the present
We inventory current activity, spend, and results. The director’s first job is knowing what is actually happening before changing anything.
Set the plan
A quarterly plan with a campaign calendar, channel priorities, and a budget. Agreed with you, then executed without needing daily input.
Run the machine
Weekly execution rhythm: campaigns ship, channels get optimized, the team knows its priorities. You get visibility without micromanagement.
Report & refine
Monthly reviews against targets, with the plan adjusted on evidence. Marketing becomes a managed function with a track record.
Why hire a marketing director through a Fractional CTO
Director-level hires live or die on execution quality, and execution quality is hard to interview for. I check references against shipped work: campaigns they ran, numbers they moved, teams they managed. Technical fluency matters here too — a director who cannot read analytics or brief a developer will stall on the details.
I help you scope the role to your actual scale so you do not over-hire. To talk through what a director should own at your stage, get in touch.
Frequently asked questions
What does a Marketing Director cost?
Full-time typically $90k–$140k depending on market. Fractional or contract directors run significantly less monthly and make sense when you need senior management without a full-time salary on the books.
What team do they run?
Usually zero to five people: they may be your first marketing manager, or they manage a couple of specialists plus freelancers. They are comfortable being the senior-most marketer in the room.
What happens in the first 90 days?
Audit, calendar, quick wins on obvious waste, then steady execution. By day 90 you should have a functioning campaign rhythm and reporting you trust.
How is success measured?
Campaigns shipping on time, spend tracking to plan, and channel metrics moving: CAC down or stable, lead volume and quality up, and leadership able to see it in one report.
Director vs Head of Marketing: which do we need?
A director runs marketing at your current scale; a head typically owns the whole function as the senior-most marketer and sets company-level strategy. If you need strong management more than org-building, the director is the efficient choice.
Run marketing like a grown-up function
Tell me your team size and monthly spend — I will scope a director role that fits, instead of a VP job description you cannot fill.