Hire Director of Digital Marketing — digital channels, managed properly
A Director of Digital Marketing runs your digital channels as a managed operation: paid campaigns optimized weekly, SEO worked as a program, email sending on a real calendar, and the website converting better every quarter. More hands-on than a head, more strategic than a channel specialist — the right seat when digital needs professional management rather than executive org-building.
I'm Omer Muneer Qazi, a Dubai-based Fractional CTO & Solutions Architect with 15+ years of experience and 100+ projects delivered across 6 countries. I place directors who live in the accounts and the analytics — people whose optimizations you can see in the numbers. For executive-level digital ownership, consider a head of digital marketing.
Digital execution with management discipline
Paid campaign management
Hands-on ownership of ad accounts: structure, creative testing, bid strategy, and budget pacing, reviewed and adjusted weekly against CAC targets.
SEO program management
The unglamorous work that compounds: technical fixes shipped, content published on schedule, links earned. Monthly reporting on rankings, traffic, and pipeline influence.
Email calendar & flows
Campaigns planned monthly, core flows (welcome, abandon, winback) built and optimized. Email becomes a reliable revenue line with its own targets.
Social & content coordination
Organic social and content given a real calendar and standards, coordinated with paid and email so the brand tells one story.
CRO testing roadmap
A prioritized test backlog for the website: hypotheses, expected impact, and a testing cadence. Conversion rate treated as a metric to move, not a fact to accept.
Weekly digital reporting
One weekly view: spend, CAC by channel, conversion, and what changed. Problems surface in days, not at the quarterly review.
From ad-hoc digital to managed channels
A structured engagement with no surprises — you’ll always know what’s happening and what’s next.
Account & analytics audit
Ad accounts, SEO health, email program, and tracking all get a working audit. Quick fixes — broken tracking, wasted spend — happen first.
Channel plans
Each active channel gets a plan with targets and a weekly checklist. Nothing runs on autopilot without a review date.
Weekly optimization rhythm
Campaigns tuned, content shipped, tests launched, email sent — on a cadence you can see in the shared report.
Quarterly resets
Targets and channel mix revisited quarterly. What earned more budget gets it; what did not gets a fix-or-cut decision.
Why hire a director of digital marketing through a Fractional CTO
This role stands or falls on craft: can they actually improve an ad account, diagnose a traffic drop, write a test hypothesis worth running? I evaluate working skill, not slideware — past account structures, tests they ran, numbers they moved. And I check they can work with developers on tracking and site changes, because digital directors who cannot get technical help stall.
I help you define the role around your actual channel mix so you hire for the work you have. Get in touch to scope it.
Frequently asked questions
What should a Director of Digital Marketing cost?
Full-time roughly $100k–$150k. Contract or fractional directors suit companies that need senior hands-on management without a permanent hire.
Do they manage people or agencies?
Often both: they may manage one or two specialists and direct agency work per channel. They are expected to judge agency output critically.
What changes in the first 90 days?
Tracking fixed, wasted spend cut, email on a calendar, SEO work started, and a weekly report you actually read. Channel performance should show measurable improvement within the quarter.
How do we measure their success?
CAC by channel trending down or stable at scale, conversion rates improving, email revenue growing, and organic traffic compounding. Weekly visibility, quarterly targets.
Director or Head of Digital Marketing?
The director manages channels hands-on; the head owns digital strategy and usually a larger team or budget. If your need is excellent execution with solid management, the director is the efficient hire.
Get your digital channels managed
Tell me which digital channels you run and what you spend — I will scope a director who fits the actual work.