Hire Head of Social Media — channels run daily, community grown
A Head of Social Media runs your social presence every day: the content calendar, the community management, the trend-jacking, and the steady audience growth across platforms. They know each platform’s culture — what works on TikTok dies on LinkedIn — and they keep the brand active, responsive, and growing. The hire for when social needs a dedicated daily owner, not an intern with a login.
I'm Omer Muneer Qazi, a Dubai-based Fractional CTO & Solutions Architect with 15+ years of experience and 100+ projects delivered across 6 countries. I vet social operators on platform-native fluency and community instincts — reviewing actual accounts they have grown, not just strategies they have written. For strategic social ownership, see social media director.
Social presence, professionally run
Content calendar execution
Daily and weekly posting run on a real calendar across platforms, each with native formats and tones. Consistency without the robotic sameness.
Community management
Comments, DMs, and mentions handled promptly and on-brand. Community standards enforced; crises spotted early and escalated properly.
Platform-native content
Content shaped for each platform’s culture: short-form video where it wins, carousels where they work, threads where they travel. No cross-posting laziness.
Trend & moment participation
Relevant trends and cultural moments joined quickly and tastefully — the reactive layer that keeps a brand feeling alive.
Audience growth programs
Growth tactics per platform: collaborations, series formats, engagement loops. Follower counts that represent real audiences, not bots.
Social reporting
Weekly view: growth, engagement, reach quality, and what is working. Monthly deeper dives with recommendations.
From dormant accounts to daily presence
A structured engagement with no surprises — you’ll always know what’s happening and what’s next.
Channel audit
Each account assessed: content quality, engagement honesty, audience makeup, and competitive standing.
Voice & calendar
Brand voice documented per platform, content pillars set, calendar built. The operation gets its playbook.
Daily execution
Posting, community management, and trend response run daily. The brand becomes consistently present.
Grow & refine
Formats and tactics adjusted on performance data monthly. Audience compounds; engagement deepens.
Why hire a head of social media through a Fractional CTO
Social execution is pure craft and I evaluate it as craft: I look at accounts candidates have actually run — the content, the community handling, the growth curves. Platform fluency cannot be faked for long, and I check for it directly.
Contact me to find the social operator your brand deserves.
Frequently asked questions
What does a Head of Social Media cost?
Full-time $80k–$130k. Fractional or contract heads suit brands that need daily presence without a full-time salary.
Do they create content themselves?
They usually direct creators and freelancers while handling strategy-adjacent execution personally. Expect them to be able to shoot, edit, or write in a pinch.
First 90 days?
Audit, voice and calendar set, daily posting live, community management responsive, growth tactics running. Engagement and follower quality should improve visibly.
How is success measured?
Audience growth rate and quality, engagement rates, share of voice, and traffic or revenue attributed to social. Vanity metrics reported honestly or not at all.
Head of Social vs Social Media Manager?
The head owns the channels and community strategy day to day and usually manages others; a manager typically executes a narrower scope. If social needs an owner, hire the head.
Get social run daily
Share your social accounts — I will tell you what professional management looks like for them.