Hire Head of Content — editorial, run like a newsroom
A Head of Content runs the editorial operation every day: the publishing calendar, the quality bar, the writers and freelancers, and the distribution that makes sure good work gets read. They are an editor-in-chief for your brand — setting standards, shipping on schedule, and keeping every piece on-strategy. The right hire when content exists but lacks consistency, quality control, or reach.
I'm Omer Muneer Qazi, a Dubai-based Fractional CTO & Solutions Architect with 15+ years of experience and 100+ projects delivered across 6 countries. I vet content heads on editorial craft: I read their work and check their systems, because this role is won in the details. For strategy-level content ownership, see content marketing director.
Publishing that never slips
Editorial calendar management
A calendar that actually holds: topics assigned, deadlines met, gaps filled. Publishing becomes as reliable as any other business operation.
Quality standards & editing
A house style and quality bar, enforced by real editing — not proofreading, editing. Every piece earns the brand it carries.
Writer & freelancer management
Briefs that get good work, feedback that makes writers better, and a bench deep enough that nobody is irreplaceable.
Distribution execution
Each piece shipped with its distribution checklist: newsletter, social, syndication, repurposing. Publishing without distribution is half a job.
Content refresh program
Existing content maintained: decaying pieces updated, winners expanded, losers pruned. The archive treated as an asset, not an attic.
Performance tracking
Per-piece and per-channel performance tracked simply: what gets read, what converts, what to make more of.
From sporadic posts to a newsroom
A structured engagement with no surprises — you’ll always know what’s happening and what’s next.
Editorial audit
Current content and processes reviewed: quality, consistency, cadence, and what the analytics say about all of it.
Standards & calendar
House style documented, calendar built, briefs templated. The operation gets its operating system.
Team & cadence
Writers aligned or hired, publishing rhythm established, distribution checklists live. Output becomes predictable.
Optimize output
Performance reviewed monthly; formats and topics adjusted on evidence. Quality rises as the system matures.
Why hire a head of content through a Fractional CTO
Editorial leadership is craft-heavy and I evaluate it as craft: writing samples, edited befores-and-afters, and the systems behind consistent output. I also make sure they understand the technical side of publishing — CMS workflows, SEO basics, analytics — so content operations never stall waiting for someone else.
For an editorial operation that ships, contact me.
Frequently asked questions
What does a Head of Content cost?
Full-time $100k–$150k. Fractional or contract heads fit companies that need editorial leadership without a permanent senior salary.
What do they manage?
Writers, editors, and freelancers — typically a small team plus bench. They own the day-to-day publishing operation end to end.
First 90 days?
Audit, standards, calendar live, team aligned, publishing cadence steady. Quality and consistency visibly improve within the quarter.
How is success measured?
Publishing consistency, quality scores, traffic and engagement per piece, and content-attributed conversions. The operation’s reliability is itself a metric.
Head of Content vs Content Marketing Director?
The head runs editorial day to day; the director owns content strategy and business outcomes. If you need the newsroom managed excellently, hire the head.
Run editorial properly
Show me what you publish now — I will tell you what an editorial operation should look like at your scale.