Hire Head of Growth — growth owned, daily
A Head of Growth runs the growth function day to day: the experiment backlog, the activation and retention workstreams, and the rituals that keep product, marketing, and data pulling in the same direction. More hands-on than a VP, more strategic than a growth marketer — the person who makes growth happen weekly while keeping the model honest.
I'm Omer Muneer Qazi, a Dubai-based Fractional CTO & Solutions Architect with 15+ years of experience and 100+ projects delivered across 6 countries. I look for heads of growth who can run a sprint on Monday and defend the statistics on Friday — operators with analytical spine. For VP-level growth ownership, see hire a VP growth.
Growth run as a weekly discipline
Experiment backlog & sprints
A prioritized backlog of tests across acquisition, activation, and retention, run in weekly sprints with clear owners and readouts. Velocity with rigor.
Activation program
Signup-to-value flows measured step by step and improved continuously. The leakiest part of most funnels gets the most attention.
Retention & lifecycle work
Cohort analysis driving real programs: onboarding sequences, re-engagement, winback. Retention treated as a growth lever, not a support metric.
Cross-functional rituals
Weekly growth meeting with product, marketing, and data: what shipped, what we learned, what is next. No empire-building, just cadence.
Instrumentation oversight
Events, funnels, and dashboards kept accurate. The head makes sure the team measures the right things correctly — garbage in, garbage out is their enemy.
Growth reporting
Honest experiment reporting: wins, losses, and learnings, rolled into the metrics that matter. No cherry-picked dashboards.
From ad-hoc growth to weekly cadence
A structured engagement with no surprises — you’ll always know what’s happening and what’s next.
Funnel teardown
The current funnel gets taken apart by cohort: where users drop, where value happens, what the data can and cannot tell us yet.
Backlog & quick wins
First experiment sprint planned with a mix of quick wins and structural tests. Instrumentation gaps flagged for fixing.
Cadence begins
Weekly sprints start: ship, measure, learn, repeat. The team builds the muscle of rigorous testing.
Scale the winners
Successful experiments get resourced and productized. The backlog stays full and the win rate gets tracked honestly.
Why hire a head of growth through a Fractional CTO
Heads of growth are often hired for hustle and evaluated on theater — lots of motion, little learning. I filter for operators who can show me experiment docs, not just outcomes: hypothesis, design, result, learning. Technical fluency with analytics and experimentation tooling is non-negotiable in my vetting.
I will also tell you plainly if your funnel data is too thin for a growth hire to work with yet. Contact me for that assessment.
Frequently asked questions
What does a Head of Growth cost?
Full-time roughly $140k–$200k. Fractional heads of growth suit companies that need the discipline and cadence without the full-time commitment.
What team do they run?
Usually a small pod: growth marketer, analyst, and borrowed engineering time — or they coordinate across existing product and marketing teams. They are built to operate without a large dedicated org.
First 90 days: what to expect?
Funnel teardown, instrumentation fixes, first sprints running, and an honest report on what is actually movable. Realistic: early learnings in month one, measurable movement by month three.
How do we know it is working?
Experiment velocity, win rate, and cohort improvements in activation and retention. The north-star metric should show a credible trend within two quarters.
Head of Growth vs Growth Advisor?
The head runs the function day to day with a team. The advisor counsels the founder without operating. If nobody owns growth full-time, you need the head.
Make growth a weekly habit
Tell me about your funnel and team — I will scope a head-of-growth role around what is actually movable.