Hire Head of Paid Media — every ad account, run daily
A Head of Paid Media runs your ad accounts across platforms every single day: Google, Meta, TikTok, LinkedIn — each optimized, each creative-tested, each paced against its targets. They manage the buyers or agencies platform by platform, keep tracking clean everywhere, and report the whole paid picture weekly. The hire for when paid is multi-platform, material, and needs a daily owner.
I'm Omer Muneer Qazi, a Dubai-based Fractional CTO & Solutions Architect with 15+ years of experience and 100+ projects delivered across 6 countries. Multi-platform paid is an operational craft and I hire it as one — checking real account work across at least two major platforms. For strategic mix ownership, see paid media director.
Daily ownership across platforms
Multi-platform account management
Google, Meta, TikTok, and LinkedIn accounts each managed to their platform’s best practice: structure, bidding, audiences, and creative — optimized continuously.
Cross-platform creative testing
Creative tested per platform with native formats respected: what works on TikTok rarely works on LinkedIn. Testing cadence kept weekly everywhere.
Budget pacing per platform
Each platform’s budget paced daily and shifted as performance dictates. No platform overspends while another starves.
Buyer & agency management
Platform specialists or agencies managed with weekly reviews against per-platform targets. Quality judged by someone who knows each platform’s craft.
Tracking consistency
Pixels, CAPI, UTMs, and feeds kept consistent across platforms so the consolidated numbers mean something. Cross-platform reporting is only as good as its inputs.
Weekly paid readout
One weekly report covering all platforms: spend, efficiency, tests, and actions. The full paid picture in one place.
From platform chaos to daily order
A structured engagement with no surprises — you’ll always know what’s happening and what’s next.
Platform audits
Each ad account audited individually: structure, creative, tracking, and efficiency. Issues ranked by impact.
Rebuild & standardize
Accounts fixed, tracking unified, targets set per platform, creative pipelines started. Daily management begins.
Daily operation
Optimization, testing, and pacing across all platforms on a visible rhythm. Weekly readout keeps everyone aligned.
Improve continuously
Platform learnings shared across channels; winners scaled; tests never stop. The operation gets sharper monthly.
Why hire a head of paid media through a Fractional CTO
Multi-platform operators are rare: most paid people are deep in one platform and shallow in the rest. I verify genuine working knowledge across at least two major platforms plus the tracking discipline to keep consolidated reporting honest — because this role’s value is the whole picture, not one strong channel.
Contact me to find the multi-platform operator your spend needs.
Frequently asked questions
What does this role cost?
Full-time $110k–$160k. Fractional heads suit multi-platform spend that needs daily ownership without a full-time salary.
How many platforms can one person run?
A strong head directly manages two to three platforms and oversees specialists or agencies for the rest. Beyond that, the role becomes pure management.
First 90 days?
All accounts audited and fixed, tracking unified, creative cadence running on each platform, weekly reporting live. Efficiency gains usually visible within two months.
How is success measured?
Per-platform CAC vs target, blended efficiency, creative throughput, and reporting reliability. Daily discipline, weekly visibility.
Head of Paid Media vs Head of Performance Marketing?
Paid media focuses on the platforms and their operation; performance marketing typically includes broader funnel ownership. The titles overlap — scope the role to your actual needs.
Run every platform daily
List your paid platforms and spend — I will scope the daily ownership they need.