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Currently available for select engagements

Hire Web Developer for PR Agencies
Senior, direct, no layers

Hire a Web Developer for PR Agencies. A web developer builds the website PR Agencies actually need: fast, clear, and structured around what journalists, editors and the client's customers come looking for, whether that is booking, enquiring, understanding a service, or checking credibility before a

15+
Years Experience
100+
Projects Delivered
6
Countries Served
$25M+
Revenue Enabled
PR Agencies — Web Developer

A senior web developer for pr agencies

A PR agency lives on relationships and timing, and both break when the back office is improvised: press lists that go stale between campaigns, pitches sent without checking who already covered the story, coverage clips collected by hand the morning a client report is due, and crisis calls handled from memory because no protocol was ever written down. The pitching itself is the craft; the chasing and collating around it is where hours disappear.

For PR Agencies, the website's job is narrow: convince journalists, editors and the client's customers in the first minute that this business understands their situation, then capture an enquiry complete enough to act on.

A web developer builds the website PR Agencies actually need: fast, clear, and structured around what journalists, editors and the client's customers come looking for, whether that is booking, enquiring, understanding a service, or checking credibility before a first conversation. Design follows the decision the visitor is trying to make, not a generic template. Book a free discovery call and we will test the fit on one real workflow before any wider scope is agreed.

What you get

What this engagement covers for pr agencies

  • Service and offering pages written around the real questions journalists, editors and the client's customers ask before they enquire.
  • Enquiry and booking flows that capture the details the team needs on first contact, cutting the back-and-forth.
  • A site structure that search engines can read: one clear page per service, proper headings, and honest meta descriptions.
  • Speed and mobile work, because a large share of journalists, editors and the client's customers arrive on a phone and leave a slow page fast.
  • Proof placed where it earns trust: process explained, scope stated plainly, and next steps obvious.
  • A site the team can update without a developer for routine changes: text, offers, team notes and announcements.
The systems pr agencies actually run

Built on your stack, not on top of it

Agencies typically work from a media database such as Muck Rack or Cision for journalist research, a coverage tracker for clips and sentiment, shared documents for releases and briefing notes, and spreadsheets or a CRM for client reporting. The gap is usually that pitches, coverage and reporting live apart, so nobody can answer quickly what a campaign actually earned.

The website connects to the enquiry and booking side of media pitching, coverage tracking and campaign reporting: forms route to the right person, and the pages themselves are built to be found by journalists, editors and the client's customers searching for help.

Paid placements must be disclosed as paid, embargoes must be honoured, claims made to journalists must be defensible, and client-confidential material must never leak into a pitch or a shared document. Anything built here keeps embargoed and confidential material behind the agency's own permissions, and nothing auto-sends a pitch without a human approving it. That constraint shapes the build from day one: permissions follow the team's existing structure, and nothing ships without the team's approval.

How it works

From kickoff to delivery for pr agencies

  1. Discovery and workflow pick

    Discovery starts with media pitching, coverage tracking and campaign reporting: where time is actually lost, which steps need a human, and one workflow chosen as the first job, with a success measure agreed before build.

  2. Build on your existing stack

    The web developer work connects the media databases, coverage trackers and client reporting tools the team already runs, scoped to the chosen workflow, with the effect on brands, founders, executives and public bodies checked at each step.

  3. Review and harden

    Real work runs through the result before launch: edge cases from media pitching, coverage tracking and campaign reporting, error handling, and the human review steps that must never be skipped.

  4. Launch and improve

    Go live to one team or one workflow, measure against the agreed success measure, and expand scope only on evidence from the campaign cycle.

Why Omer

Why hire Omer

  • Pages built around the visitor's decision, not a template
  • Enquiry flows that capture what the team needs first time
  • Speed and mobile treated as requirements, not extras
  • Clear scope and honest copy throughout
  • Handover so routine updates need no developer
Outcomes

What changes in practice

The realistic outcome is account teams that spend their week pitching and advising instead of collating: coverage visible the day it lands, client reports that take an hour rather than a day, and a press list the next campaign can trust.

The change is enquiries that arrive complete and qualified: visitors who understand the service before they write, a team that answers fewer repeat questions, and a site that keeps working between campaigns. Browse all hire engagements or discuss your pr agencies workflow directly.

FAQ

Questions, answered

Will this work with the tools we already run?
Yes. The Web Developer work is built on the media databases, coverage trackers and client reporting tools the team already runs, connected rather than replaced, so staff keep familiar tools and the new capability lands where it removes the most friction.
Do we need a redesign, or can the current site be improved?
Often the current site can be improved: clearer pages, better enquiry flows and faster loading usually matter more than a new look. A redesign is recommended only when the structure itself stops journalists, editors and the client's customers from finding or trusting what they need.
Will automation ever send a pitch without approval?
No. Pitches, releases and statements always pass a human before they go out. Automation prepares drafts, tracks coverage and assembles reports; it never contacts a journalist on the agency's behalf without an account lead signing it off.
What does the first project usually look like?
The first project is usually one campaign's tracking loop: press list verified, pitches logged against the right journalists, coverage captured as it lands, and a client report that writes itself from that record instead of from a week of inbox archaeology.
What stays with a human, and what is automated?
Judgement stays with the team: anything affecting brands, founders, executives and public bodies — approvals, client-facing messages and consequential decisions — is reviewed by a human. Automation handles gathering, sorting, drafting and chasing, and escalates anything uncertain.
Currently available for select engagements

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