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Currently available for select engagements

Hire App Developer for PR Agencies
Senior, direct, no layers

Hire a App Developer for PR Agencies. An app developer builds the application PR Agencies need around media pitching, coverage tracking and campaign reporting: one tool that carries a job from start to finish, replaces the patchwork of messages, documents and spreadsheets, and gives the team and bra

15+
Years Experience
100+
Projects Delivered
6
Countries Served
$25M+
Revenue Enabled
PR Agencies — App Developer

A senior app developer for pr agencies

A PR agency lives on relationships and timing, and both break when the back office is improvised: press lists that go stale between campaigns, pitches sent without checking who already covered the story, coverage clips collected by hand the morning a client report is due, and crisis calls handled from memory because no protocol was ever written down. The pitching itself is the craft; the chasing and collating around it is where hours disappear.

For PR Agencies, an application earns its place when it replaces the patchwork around media pitching, coverage tracking and campaign reporting: one job, one record, one status that staff and brands, founders, executives and public bodies can both see.

An app developer builds the application PR Agencies need around media pitching, coverage tracking and campaign reporting: one tool that carries a job from start to finish, replaces the patchwork of messages, documents and spreadsheets, and gives the team and brands, founders, executives and public bodies the same view of where things stand. Book a free discovery call and we will test the fit on one real workflow before any wider scope is agreed.

What you get

What this engagement covers for pr agencies

  • A job workspace where press lists, journalist notes, pitches, coverage clips and sentiment notes live against the right job, not across inboxes and drives.
  • Role-based views so staff, managers and brands, founders, executives and public bodies each see what they need and nothing they should not.
  • Notifications tied to real stage changes in media pitching, coverage tracking and campaign reporting, so nobody has to ask for an update.
  • Document upload and approval flows with a clear record of who sent, checked and signed off what.
  • Search and reporting across jobs, so patterns in media pitching, coverage tracking and campaign reporting are visible instead of anecdotal.
  • A first release scoped to one workflow, with later features added on evidence from real use.
The systems pr agencies actually run

Built on your stack, not on top of it

Agencies typically work from a media database such as Muck Rack or Cision for journalist research, a coverage tracker for clips and sentiment, shared documents for releases and briefing notes, and spreadsheets or a CRM for client reporting. The gap is usually that pitches, coverage and reporting live apart, so nobody can answer quickly what a campaign actually earned.

The application becomes the workspace for media pitching, coverage tracking and campaign reporting, integrating with the media databases, coverage trackers and client reporting tools where data already lives rather than asking staff to maintain a second record.

Paid placements must be disclosed as paid, embargoes must be honoured, claims made to journalists must be defensible, and client-confidential material must never leak into a pitch or a shared document. Anything built here keeps embargoed and confidential material behind the agency's own permissions, and nothing auto-sends a pitch without a human approving it. That constraint shapes the build from day one: permissions follow the team's existing structure, and nothing ships without the team's approval.

How it works

From kickoff to delivery for pr agencies

  1. Discovery and workflow pick

    Discovery starts with media pitching, coverage tracking and campaign reporting: where time is actually lost, which steps need a human, and one workflow chosen as the first job, with a success measure agreed before build.

  2. Build on your existing stack

    The app developer work connects the media databases, coverage trackers and client reporting tools the team already runs, scoped to the chosen workflow, with the effect on brands, founders, executives and public bodies checked at each step.

  3. Review and harden

    Real work runs through the result before launch: edge cases from media pitching, coverage tracking and campaign reporting, error handling, and the human review steps that must never be skipped.

  4. Launch and improve

    Go live to one team or one workflow, measure against the agreed success measure, and expand scope only on evidence from the campaign cycle.

Why Omer

Why hire Omer

  • One workspace per job, not another inbox to check
  • Permissions designed in from the start
  • Scoped to one workflow first, then extended on evidence
  • Built for the team's real devices and connectivity
  • Documented handover and a team that can run it
Outcomes

What changes in practice

The realistic outcome is account teams that spend their week pitching and advising instead of collating: coverage visible the day it lands, client reports that take an hour rather than a day, and a press list the next campaign can trust.

The change is one place to look: jobs, documents and decisions in a single workspace, fewer messages asking for status, and a record of every job that survives staff changes. Browse all hire engagements or discuss your pr agencies workflow directly.

FAQ

Questions, answered

Will this work with the tools we already run?
Yes. The App Developer work is built on the media databases, coverage trackers and client reporting tools the team already runs, connected rather than replaced, so staff keep familiar tools and the new capability lands where it removes the most friction.
Should this be a web app or a native app?
For most PR Agencies work, a web app is the right first answer: it works on any device, needs no app-store approval for updates, and covers the job-tracking and document flows the team actually needs. Native apps earn their place when offline use or device features are essential.
Will automation ever send a pitch without approval?
No. Pitches, releases and statements always pass a human before they go out. Automation prepares drafts, tracks coverage and assembles reports; it never contacts a journalist on the agency's behalf without an account lead signing it off.
What does the first project usually look like?
The first project is usually one campaign's tracking loop: press list verified, pitches logged against the right journalists, coverage captured as it lands, and a client report that writes itself from that record instead of from a week of inbox archaeology.
What stays with a human, and what is automated?
Judgement stays with the team: anything affecting brands, founders, executives and public bodies — approvals, client-facing messages and consequential decisions — is reviewed by a human. Automation handles gathering, sorting, drafting and chasing, and escalates anything uncertain.
Do you work with small PR Agencies or only large ones?
Small and mid-sized pr agencies are the usual fit. Scopes are set to what the team can run after handover, with documentation so the business is not dependent on one person to keep it working.
Currently available for select engagements

Ready to get started?

The best way to explore working together is a quick conversation. Reach out through your preferred channel and let us discuss your project.