Hire Data Analyst for PR Agencies
Senior, direct, no layers

A PR agency lives on relationships and timing, and both break when the back office is improvised: press lists that go stale between campaigns, pitches sent without checking who already covered the story, coverage clips collected by hand the morning a client report is due, and crisis calls handled from memory because no protocol was ever written down. The pitching itself is the craft; the chasing and collating around it is where hours disappear.

For PR Agencies, the data already exists in press lists, journalist notes, pitches, coverage clips and sentiment notes; the missing piece is someone joining it up and answering which work earns, where media pitching, coverage tracking and campaign reporting stalls, and what to stop.

A data analyst turns press lists, journalist notes, pitches, coverage clips and sentiment notes for PR Agencies into decisions: which work earns, where media pitching, coverage tracking and campaign reporting stalls, which clients and channels repay attention, and what to stop doing. The deliverable is not a dashboard for its own sake; it is answers to specific questions, with the numbers behind them. Book a free discovery call and we will test the fit on one real workflow before any wider scope is agreed.

Agencies typically work from a media database such as Muck Rack or Cision for journalist research, a coverage tracker for clips and sentiment, shared documents for releases and briefing notes, and spreadsheets or a CRM for client reporting. The gap is usually that pitches, coverage and reporting live apart, so nobody can answer quickly what a campaign actually earned.

Analysis joins press lists, journalist notes, pitches, coverage clips and sentiment notes from the media databases, coverage trackers and client reporting tools into one reconciled view, so reports reflect the same figures the team sees in their daily tools.

Paid placements must be disclosed as paid, embargoes must be honoured, claims made to journalists must be defensible, and client-confidential material must never leak into a pitch or a shared document. Anything built here keeps embargoed and confidential material behind the agency's own permissions, and nothing auto-sends a pitch without a human approving it. That constraint shapes the build from day one: permissions follow the team's existing structure, and nothing ships without the team's approval.

The realistic outcome is account teams that spend their week pitching and advising instead of collating: coverage visible the day it lands, client reports that take an hour rather than a day, and a press list the next campaign can trust.

The change is decisions made from evidence: stalled stages named with numbers, profitable work identified plainly, and weekly conversations that start from the same figures. Browse all hire engagements or discuss your pr agencies workflow directly.