Hire Social Media Manager for PR Agencies
Senior, direct, no layers

A PR agency lives on relationships and timing, and both break when the back office is improvised: press lists that go stale between campaigns, pitches sent without checking who already covered the story, coverage clips collected by hand the morning a client report is due, and crisis calls handled from memory because no protocol was ever written down. The pitching itself is the craft; the chasing and collating around it is where hours disappear.

For PR Agencies, social presence works when it reflects real work on a real calendar: the fixtures, episodes and campaigns journalists, editors and the client's customers already follow, posted consistently.

A social media manager runs the daily presence PR Agencies need with journalists, editors and the client's customers: content that reflects the real work, conversations answered promptly, and a calendar that ships consistently instead of in bursts before a big event and silence after it. Book a free discovery call and we will test the fit on one real workflow before any wider scope is agreed.

Agencies typically work from a media database such as Muck Rack or Cision for journalist research, a coverage tracker for clips and sentiment, shared documents for releases and briefing notes, and spreadsheets or a CRM for client reporting. The gap is usually that pitches, coverage and reporting live apart, so nobody can answer quickly what a campaign actually earned.

Social publishing and community management run alongside media pitching, coverage tracking and campaign reporting, using the team's real calendar and content so posts reflect actual work, not stock filler.

Paid placements must be disclosed as paid, embargoes must be honoured, claims made to journalists must be defensible, and client-confidential material must never leak into a pitch or a shared document. Anything built here keeps embargoed and confidential material behind the agency's own permissions, and nothing auto-sends a pitch without a human approving it. That constraint shapes the build from day one: permissions follow the team's existing structure, and nothing ships without the team's approval.

The realistic outcome is account teams that spend their week pitching and advising instead of collating: coverage visible the day it lands, client reports that take an hour rather than a day, and a press list the next campaign can trust.

The change is a presence that looks alive every week: consistent posts tied to real work, conversations answered, and a following built on substance rather than bursts. Browse all hire engagements or discuss your pr agencies workflow directly.