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Hire SaaS Developer for PR Agencies
Senior, direct, no layers

Hire a SaaS Developer for PR Agencies. A SaaS developer builds the product PR Agencies sell or run on: multi-user software around media pitching, coverage tracking and campaign reporting, with billing, permissions and reliability handled as first-class concerns rather than discovered after launch..

15+
Years Experience
100+
Projects Delivered
6
Countries Served
$25M+
Revenue Enabled
PR Agencies — SaaS Developer

A senior saas developer for pr agencies

A PR agency lives on relationships and timing, and both break when the back office is improvised: press lists that go stale between campaigns, pitches sent without checking who already covered the story, coverage clips collected by hand the morning a client report is due, and crisis calls handled from memory because no protocol was ever written down. The pitching itself is the craft; the chasing and collating around it is where hours disappear.

For PR Agencies, a SaaS product works when media pitching, coverage tracking and campaign reporting itself becomes the product: multi-user, billed, and reliable enough that customers build routines around it.

A SaaS developer builds the product PR Agencies sell or run on: multi-user software around media pitching, coverage tracking and campaign reporting, with billing, permissions and reliability handled as first-class concerns rather than discovered after launch. Book a free discovery call and we will test the fit on one real workflow before any wider scope is agreed.

What you get

What this engagement covers for pr agencies

  • Product architecture for media pitching, coverage tracking and campaign reporting: data model, permissions and integrations designed before code scales.
  • Multi-user accounts with roles, so teams, clients and managers each see the right scope.
  • Billing and plan logic that handles trials, upgrades and failed payments without manual rescue.
  • Onboarding that gets a new user to value in the first session, not after a training call.
  • Reliability basics: monitoring, backups, and a recovery plan tested before it is needed.
  • A roadmap discipline: features prioritised by user evidence, not by the loudest request.
The systems pr agencies actually run

Built on your stack, not on top of it

Agencies typically work from a media database such as Muck Rack or Cision for journalist research, a coverage tracker for clips and sentiment, shared documents for releases and briefing notes, and spreadsheets or a CRM for client reporting. The gap is usually that pitches, coverage and reporting live apart, so nobody can answer quickly what a campaign actually earned.

The SaaS product is built around media pitching, coverage tracking and campaign reporting with its own data model, billing and permissions, integrating with the media databases, coverage trackers and client reporting tools customers already use where that earns adoption.

Paid placements must be disclosed as paid, embargoes must be honoured, claims made to journalists must be defensible, and client-confidential material must never leak into a pitch or a shared document. Anything built here keeps embargoed and confidential material behind the agency's own permissions, and nothing auto-sends a pitch without a human approving it. That constraint shapes the build from day one: permissions follow the team's existing structure, and nothing ships without the team's approval.

How it works

From kickoff to delivery for pr agencies

  1. Discovery and workflow pick

    Discovery starts with media pitching, coverage tracking and campaign reporting: where time is actually lost, which steps need a human, and one workflow chosen as the first job, with a success measure agreed before build.

  2. Build on your existing stack

    The saas developer work connects the media databases, coverage trackers and client reporting tools the team already runs, scoped to the chosen workflow, with the effect on brands, founders, executives and public bodies checked at each step.

  3. Review and harden

    Real work runs through the result before launch: edge cases from media pitching, coverage tracking and campaign reporting, error handling, and the human review steps that must never be skipped.

  4. Launch and improve

    Go live to one team or one workflow, measure against the agreed success measure, and expand scope only on evidence from the campaign cycle.

Why Omer

Why hire Omer

  • Architecture designed before code scales
  • Billing and permissions as first-class concerns
  • Onboarding to value in the first session
  • Reliability tested before it is needed
  • Roadmap driven by user evidence
Outcomes

What changes in practice

The realistic outcome is account teams that spend their week pitching and advising instead of collating: coverage visible the day it lands, client reports that take an hour rather than a day, and a press list the next campaign can trust.

The change is software the business can rely on: users onboarded without hand-holding, billing that runs itself, and a product roadmap driven by evidence from real use. Browse all hire engagements or discuss your pr agencies workflow directly.

FAQ

Questions, answered

Will this work with the tools we already run?
Yes. The SaaS Developer work is built on the media databases, coverage trackers and client reporting tools the team already runs, connected rather than replaced, so staff keep familiar tools and the new capability lands where it removes the most friction.
Build custom or buy an existing tool?
Buy when an existing tool covers media pitching, coverage tracking and campaign reporting well; build when the workflow itself is the advantage or no tool fits it. That call is made with costs and risks stated before building starts, not after the budget is spent.
Will automation ever send a pitch without approval?
No. Pitches, releases and statements always pass a human before they go out. Automation prepares drafts, tracks coverage and assembles reports; it never contacts a journalist on the agency's behalf without an account lead signing it off.
What does the first project usually look like?
The first project is usually one campaign's tracking loop: press list verified, pitches logged against the right journalists, coverage captured as it lands, and a client report that writes itself from that record instead of from a week of inbox archaeology.
What stays with a human, and what is automated?
Judgement stays with the team: anything affecting brands, founders, executives and public bodies — approvals, client-facing messages and consequential decisions — is reviewed by a human. Automation handles gathering, sorting, drafting and chasing, and escalates anything uncertain.
Currently available for select engagements

Ready to get started?

The best way to explore working together is a quick conversation. Reach out through your preferred channel and let us discuss your project.