Hire Automation Expert for PR Agencies
Senior, direct, no layers

A PR agency lives on relationships and timing, and both break when the back office is improvised: press lists that go stale between campaigns, pitches sent without checking who already covered the story, coverage clips collected by hand the morning a client report is due, and crisis calls handled from memory because no protocol was ever written down. The pitching itself is the craft; the chasing and collating around it is where hours disappear.

For PR Agencies, the automation opportunity is rarely exotic: it is the retyping, chasing and status-copying inside media pitching, coverage tracking and campaign reporting that consumes staff hours without needing judgement.

An automation expert maps media pitching, coverage tracking and campaign reporting for PR Agencies end to end, then removes the manual steps that add no judgement: retyping between systems, chasing missing items by hand, copying figures from one tool to another, and status updates that somebody has to remember to send. What remains is the work only a human should do, with more time for it. Book a free discovery call and we will test the fit on one real workflow before any wider scope is agreed.

Agencies typically work from a media database such as Muck Rack or Cision for journalist research, a coverage tracker for clips and sentiment, shared documents for releases and briefing notes, and spreadsheets or a CRM for client reporting. The gap is usually that pitches, coverage and reporting live apart, so nobody can answer quickly what a campaign actually earned.

Automation sits between the media databases, coverage trackers and client reporting tools, moving figures and documents and triggering reminders, so media pitching, coverage tracking and campaign reporting progresses without retyping and without a status meeting to discover stalls.

Paid placements must be disclosed as paid, embargoes must be honoured, claims made to journalists must be defensible, and client-confidential material must never leak into a pitch or a shared document. Anything built here keeps embargoed and confidential material behind the agency's own permissions, and nothing auto-sends a pitch without a human approving it. That constraint shapes the build from day one: permissions follow the team's existing structure, and nothing ships without the team's approval.

The realistic outcome is account teams that spend their week pitching and advising instead of collating: coverage visible the day it lands, client reports that take an hour rather than a day, and a press list the next campaign can trust.

The change shows up as fewer status meetings and fewer chase messages: jobs move without somebody pushing each step, exceptions are visible instead of discovered late, and staff time shifts back to client work. Browse all hire engagements or discuss your pr agencies workflow directly.