Hire CRM Expert for PR Agencies
Senior, direct, no layers

A PR agency lives on relationships and timing, and both break when the back office is improvised: press lists that go stale between campaigns, pitches sent without checking who already covered the story, coverage clips collected by hand the morning a client report is due, and crisis calls handled from memory because no protocol was ever written down. The pitching itself is the craft; the chasing and collating around it is where hours disappear.

For PR Agencies, the CRM's job is memory: every conversation, job and follow-up in one record, so no relationship depends on one person's inbox.

A CRM expert turns the scattered record of brands, founders, executives and public bodies for PR Agencies into one system the team actually uses: every enquiry, job and conversation in one place, pipelines that match media pitching, coverage tracking and campaign reporting, and follow-ups that happen because the system reminds somebody, not because somebody remembers. Book a free discovery call and we will test the fit on one real workflow before any wider scope is agreed.

Agencies typically work from a media database such as Muck Rack or Cision for journalist research, a coverage tracker for clips and sentiment, shared documents for releases and briefing notes, and spreadsheets or a CRM for client reporting. The gap is usually that pitches, coverage and reporting live apart, so nobody can answer quickly what a campaign actually earned.

The CRM becomes the hub for media pitching, coverage tracking and campaign reporting, integrated with the media databases, coverage trackers and client reporting tools so enquiries, jobs and conversations update one record instead of several.

Paid placements must be disclosed as paid, embargoes must be honoured, claims made to journalists must be defensible, and client-confidential material must never leak into a pitch or a shared document. Anything built here keeps embargoed and confidential material behind the agency's own permissions, and nothing auto-sends a pitch without a human approving it. That constraint shapes the build from day one: permissions follow the team's existing structure, and nothing ships without the team's approval.

The realistic outcome is account teams that spend their week pitching and advising instead of collating: coverage visible the day it lands, client reports that take an hour rather than a day, and a press list the next campaign can trust.

The change is fewer lost follow-ups and a pipeline the whole team can see: stalled jobs visible early, client history available before any call, and managers deciding from the pipeline instead of from memory. Browse all hire engagements or discuss your pr agencies workflow directly.