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Currently available for select engagements

Hire AI Agent Developer for PR Agencies
Senior, direct, no layers

Hire a AI Agent Developer for PR Agencies. An AI agent developer builds agents that do multi-step work for PR Agencies: gathering information across systems, checking it for completeness, preparing drafts, and escalating to a human when confidence is low.

15+
Years Experience
100+
Projects Delivered
6
Countries Served
$25M+
Revenue Enabled
PR Agencies — AI Agent Developer

A senior ai agent developer for pr agencies

A PR agency lives on relationships and timing, and both break when the back office is improvised: press lists that go stale between campaigns, pitches sent without checking who already covered the story, coverage clips collected by hand the morning a client report is due, and crisis calls handled from memory because no protocol was ever written down. The pitching itself is the craft; the chasing and collating around it is where hours disappear.

For PR Agencies, an agent earns its keep on the multi-step jobs nobody owns end to end: media pitching, coverage tracking and campaign reporting involves gathering, checking and chasing across systems, which is exactly the shape of work agents handle well.

An AI agent developer builds agents that do multi-step work for PR Agencies: gathering information across systems, checking it for completeness, preparing drafts, and escalating to a human when confidence is low. The point is routine multi-step jobs completed without constant hand-holding, while a human stays in control of every consequential action. Book a free discovery call and we will test the fit on one real workflow before any wider scope is agreed.

What you get

What this engagement covers for pr agencies

  • An intake agent that collects the details for media pitching, coverage tracking and campaign reporting, checks them for completeness, and books the next step without back-and-forth messages.
  • A preparation agent that pulls press lists, journalist notes, pitches, coverage clips and sentiment notes together into a single brief before a meeting, a review, or a deadline.
  • A follow-up agent that watches for missing items and overdue steps and nudges the right person at the right time.
  • A research agent that searches the firm's own material first and clearly marks what it could not verify.
  • Tool connections to the media databases, coverage trackers and client reporting tools, with permissions so the agent can only do what it is allowed to do.
  • Escalation rules and audit logs: every agent action is traceable, and anything uncertain goes to a human immediately.
The systems pr agencies actually run

Built on your stack, not on top of it

Agencies typically work from a media database such as Muck Rack or Cision for journalist research, a coverage tracker for clips and sentiment, shared documents for releases and briefing notes, and spreadsheets or a CRM for client reporting. The gap is usually that pitches, coverage and reporting live apart, so nobody can answer quickly what a campaign actually earned.

Agents connect to the media databases, coverage trackers and client reporting tools with scoped permissions: they read press lists, journalist notes, pitches, coverage clips and sentiment notes, act only where allowed, and log every action, so the team keeps control while routine steps run themselves.

Paid placements must be disclosed as paid, embargoes must be honoured, claims made to journalists must be defensible, and client-confidential material must never leak into a pitch or a shared document. Anything built here keeps embargoed and confidential material behind the agency's own permissions, and nothing auto-sends a pitch without a human approving it. That constraint shapes the build from day one: permissions follow the team's existing structure, and nothing ships without the team's approval.

How it works

From kickoff to delivery for pr agencies

  1. Discovery and workflow pick

    Discovery starts with media pitching, coverage tracking and campaign reporting: where time is actually lost, which steps need a human, and one workflow chosen as the first job, with a success measure agreed before build.

  2. Build on your existing stack

    The ai agent developer work connects the media databases, coverage trackers and client reporting tools the team already runs, scoped to the chosen workflow, with the effect on brands, founders, executives and public bodies checked at each step.

  3. Review and harden

    Real work runs through the result before launch: edge cases from media pitching, coverage tracking and campaign reporting, error handling, and the human review steps that must never be skipped.

  4. Launch and improve

    Go live to one team or one workflow, measure against the agreed success measure, and expand scope only on evidence from the campaign cycle.

Why Omer

Why hire Omer

  • Agents that act across steps, not chatbots that only answer
  • Escalation to a human on anything uncertain
  • Permissions and audit trails from day one
  • One job done well before a second is added
  • Your data, your tools, documented for handover
Outcomes

What changes in practice

The realistic outcome is account teams that spend their week pitching and advising instead of collating: coverage visible the day it lands, client reports that take an hour rather than a day, and a press list the next campaign can trust.

The change is a calmer media pitching, coverage tracking and campaign reporting routine: chasing and collating handled by the agent, judgement kept with the team, and a workflow the business still uses months later because it was built around one real job. Browse all hire engagements or discuss your pr agencies workflow directly.

FAQ

Questions, answered

Will this work with the tools we already run?
Yes. The AI Agent Developer work is built on the media databases, coverage trackers and client reporting tools the team already runs, connected rather than replaced, so staff keep familiar tools and the new capability lands where it removes the most friction.
How is an agent different from a chatbot for PR Agencies?
A chatbot answers questions. An agent completes work across several steps and systems, for example gathering documents, checking completeness and preparing a brief, and it escalates to a human whenever confidence is low or the stakes are high.
Will automation ever send a pitch without approval?
No. Pitches, releases and statements always pass a human before they go out. Automation prepares drafts, tracks coverage and assembles reports; it never contacts a journalist on the agency's behalf without an account lead signing it off.
What does the first project usually look like?
The first project is usually one campaign's tracking loop: press list verified, pitches logged against the right journalists, coverage captured as it lands, and a client report that writes itself from that record instead of from a week of inbox archaeology.
What stays with a human, and what is automated?
Judgement stays with the team: anything affecting brands, founders, executives and public bodies — approvals, client-facing messages and consequential decisions — is reviewed by a human. Automation handles gathering, sorting, drafting and chasing, and escalates anything uncertain.
Do you work with small PR Agencies or only large ones?
Small and mid-sized pr agencies are the usual fit. Scopes are set to what the team can run after handover, with documentation so the business is not dependent on one person to keep it working.
Currently available for select engagements

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