Hire VP Growth — growth as an owned discipline
A VP of Growth owns growth as a company discipline, not a marketing channel. They build the experimentation engine, run the teams working activation, retention, and monetization, and operate across product and marketing to find compounding loops — not just campaigns. This is the hire for product-led or PLG-adjacent companies where growth lives inside the product as much as in the ad account.
I'm Omer Muneer Qazi, a Dubai-based Fractional CTO & Solutions Architect with 15+ years of experience and 100+ projects delivered across 6 countries. Growth leadership is deeply technical — instrumentation, experimentation platforms, data — so I vet candidates on engineering-adjacent rigor, not just playbooks. For advisory-only growth counsel, see hire a growth advisor.
A growth org with a compounding engine
Growth strategy & model
A growth model for your business: which loops compound (viral, content, sales-assisted), which levers matter at your stage, and where the next order of magnitude comes from.
Experimentation engine
A real testing operation: hypothesis backlog, prioritization framework, velocity targets, and a culture where failed tests are data, not embarrassment. Dozens of tests per quarter, not a handful.
Activation & onboarding ownership
The new-user experience treated as a growth surface: signup flows, onboarding, and time-to-value, measured and improved relentlessly.
Retention & monetization programs
Churn analyzed by cohort and cause, winback and expansion programs built, pricing and packaging tested. Growth that keeps what it wins.
Cross-functional growth team
Growth embedded with product, engineering, data, and marketing: shared rituals, shared metrics, and the political capital to ship experiments across team boundaries.
Growth reporting & forecasting
North-star metric, input metrics, and experiment readouts reported with statistical honesty. Forecasts built from loop math, not hope.
From scattered tests to a growth machine
A structured engagement with no surprises — you’ll always know what’s happening and what’s next.
Growth audit
Funnel analysis by cohort, retention curves, and an honesty check on current experimentation: what is actually being tested, and is any of it rigorous?
Model & roadmap
The growth model: loops, levers, and a 90-day experiment roadmap prioritized by expected impact. Everyone agrees what growth means here.
Engine stands up
Experimentation cadence begins, instrumentation gaps get closed, and the growth team forms around product and marketing.
Compound
Quarterly reviews of loop performance. Winning loops get resourced like product lines; the roadmap stays full.
Why hire a VP growth through a Fractional CTO
Growth VPs fail when they are marketers with a growth title — great at campaigns, lost at instrumentation and statistics. I screen for the real thing: candidates who can discuss experiment design, cohort analysis, and data pipelines fluently, because a growth org without technical depth is just marketing with standups.
I help you assess whether your product and data are ready for a growth org, or whether the foundations need building first. Get in touch for an honest read.
Frequently asked questions
Fractional vs full-time VP Growth?
Full-time VP Growth hires run $200k–$300k+. Fractional works when you need the strategy and engine design but are not ready for the full-time org — common at Series A to B.
What team do they build?
Typically growth product managers, growth engineers or analysts, and lifecycle marketers. The exact shape depends on whether your growth is product-led, sales-led, or hybrid.
What does the first 90 days look like?
Funnel and cohort audit, instrumentation fixes, growth model drafted, first experiment sprints running, and the team shape defined. Expect honest answers about what is broken before big wins.
How is growth measured?
North-star metric movement, experiment velocity and win rate, activation and retention cohort improvements, and ultimately efficient revenue growth attributable to the growth program.
VP Growth vs VP Marketing: what is the difference?
Growth owns the product-led engine: activation, retention, experiments across the funnel. Marketing owns demand generation and brand. They overlap at acquisition and must be designed to collaborate, not compete.
Build your growth engine
Describe your funnel and current growth efforts — I will tell you whether you need a VP Growth, and what the engine should look like.