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Currently available for select engagements

Hire Shopify CRO Specialist Australia
More revenue from the traffic you have

Shopify CRO for stores with traffic that should convert better: audits, A/B tests, checkout fixes, and landing pages — measured on revenue, not on clicks. Sydney and Melbourne afternoons overlap Dubai mornings; Perth covered by agreed windows and async handoffs..

15+
Years Experience
100+
Projects Delivered
6
Countries Served
$25M+
Revenue Enabled
Australian Brands — Timezone & Market Reality

Traffic is expensive; conversion is the leverage

When acquisition costs rise, the cheapest growth is the traffic you already bought — converting more of it. CRO starts with evidence, not opinions: analytics, session behaviour, and checkout drop-off, turned into a test backlog ranked by expected revenue. Tests run properly — one variable, enough traffic, a decision rule agreed in advance — and winners ship with the code to prove it. Losers get documented too, because a tested no is worth more than an untested redesign.

For Australia, the work is shaped by the local market. Sydney, Melbourne, and Brisbane carry most head-office and DTC demand, with Perth operating three hours behind the east coast. Shoppers expect AUD pricing, Afterpay and Zip alongside cards and wallets, and delivery options from Australia Post and Sendle — with honest metro-versus-regional delivery times, since regional delivery is where Australian stores lose trust fastest. I am Omer Muneer Qazi, Senior Shopify CRO Specialist with 15+ years of experience and 100+ projects delivered. Book a free discovery call and we will scope the engagement against your market, not a generic template.

What you get

Built for Australia

  • CRO audit — analytics, checkout drop-off, and session behaviour reviewed, with a test backlog ranked by expected revenue.
  • A/B testing programme — tests designed, run, and decided on agreed rules — no peeking, no calling winners early.
  • Checkout optimisation — payment placement, shipping messaging, and friction removal at the step where money is actually lost.
  • Landing pages — campaign landing pages built for one offer and one action, matched to the ad that sent the traffic.
  • Revenue reporting — test results reported in revenue and margin terms, with losing tests documented alongside winners.
  • Australian commerce setup — 10% GST configuration, AUD pricing, Afterpay and Zip placement, Australia Post and Sendle fulfilment options, and ACCC-compliant returns messaging.
How it works

From kickoff to launch in Australia

  1. Audit

    one free call plus an audit of analytics, checkout, and top pages, with a ranked test backlog.

  2. First tests

    the highest-leverage tests designed and launched, with decision rules agreed before results arrive.

  3. Iterate on winners

    winning tests shipped properly, then the next backlog item — CRO as a programme, not a project.

  4. Monthly reporting

    test results and revenue impact reported monthly, with the next quarter's backlog kept full.

Why Omer

Why hire Omer

  • 15+ years of engineering experience across Phaedra Solutions, Integriti, Napollo, Nabidios, and EverestX.
  • Senior Senior Shopify CRO Specialist for Australia — shopify cro specialist work delivered for Australia market conditions: sydney and melbourne afternoons overlap dubai mornings; perth covered by agreed windows and async handoffs..
  • 100+ projects delivered, $25M+ in client revenue enabled across 6 countries.
  • Operator background — ran day-to-day ops for Nello, a drink brand, so unit economics shape the build, not just the feature list.
  • One senior owner — direct access, no account-manager layers between you and the work.
FAQ

Questions, answered

How much traffic do we need for A/B testing?
Enough for a decision in a reasonable window — which depends on conversion rate and the size of the change. If your traffic cannot support testing, the audit will say so, and the work shifts to fixes with clear evidence instead of tests that never conclude.
Do you redesign the whole store?
No — redesigns are the last resort, not the first move. CRO fixes the highest-leverage steps first; a redesign earns its place only when the evidence points there.
How do you measure success?
Revenue per session and checkout completion, reported against a baseline. Clicks and time-on-page are diagnostics, never the headline.
What hours do you overlap with Australia?
Afternoons in Sydney and Melbourne overlap with mornings in Dubai, which covers standups, reviews, and launch windows. Brisbane runs on the same clock without daylight saving, and Perth (AWST) is covered by agreed windows plus structured async handoffs, so nothing waits overnight without a written update.
How do Australian tax and privacy rules affect the work?
Where the build touches money or data, I configure for 10% GST, price in AUD, and handle personal data in line with the Privacy Act. Consumer-facing copy respects Australian Consumer Law on refunds and returns. Tax opinions and legal positions stay with your Australian accountant or counsel — I implement what they confirm.
Currently available for select engagements

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