Hire Director of Ecommerce — the operator who runs your P&L daily
Strategy without execution is a slide deck. The director of ecommerce is the operator who turns the commercial plan into weekly reality: trading the site, managing merchandising and promotions, running retention programs, and keeping a cross-functional team shipping on cadence. Where the VP sets the number, the director makes the number — day after day.
I'm Omer Muneer Qazi, a Dubai-based Fractional CTO & Solutions Architect with 15+ years of experience and 100+ projects delivered across 6 countries. I place ecommerce operators who have run real trading calendars and real teams — and I make sure the platform, integrations, and data underneath them are solid. If you need the person who owns the whole P&L rather than runs it, look at a VP of ecommerce instead.
Weekly execution against the commercial plan
Trading calendar ownership
Promotions, launches, and campaigns planned and executed on a disciplined calendar — with margin guardrails so every trading event earns its place instead of training customers to wait for discounts.
Merchandising and site operations
Category management, product ranking, search tuning, and content updates run as an operating routine — so the site always reflects what you actually want to sell this week.
Retention program management
Email, SMS, and loyalty programs operated week in, week out: segmentation, testing, and lifecycle flows that compound repeat revenue quarter after quarter.
Team leadership and cadence
A clear weekly rhythm across marketing, creative, and operations — standups, trading reviews, and retrospectives that turn a group of specialists into one team.
Agency and vendor management
Day-to-day direction of agencies and platform vendors against SLAs and output targets — so you pay for performance, not presence.
Performance reporting that drives action
Weekly trading reports that end in decisions: what worked, what gets scaled, what gets killed — not dashboards nobody opens.
From handover to weekly rhythm
A structured engagement with no surprises — you’ll always know what’s happening and what’s next.
Scope and handover
We map the current team, tools, agencies, and trading calendar — so the director inherits reality, not a handover document written six months ago.
First trading cycle
The director takes ownership of the next promotional cycle end to end: planning, execution, and post-mortem — establishing the operating cadence immediately.
Team and process tune-up
Roles clarified, meetings pruned, and the weekly rhythm installed across merchandising, marketing, and retention.
Compounding execution
With the machine running, focus shifts to testing velocity and retention depth — the two levers that compound fastest in ecommerce.
Why hire a director of ecommerce through a Fractional CTO
Ecommerce directors drown when the platform fights them: broken integrations, untrustworthy data, and tools that need babysitting. I make sure the operator you hire gets a stack that works — clean analytics, reliable integrations, and automation where it counts — so their hours go to trading, not troubleshooting.
You get a proven operator plus the technical foundation they need to succeed. To scope the role for your business, get in touch.
Frequently asked questions
How is a director of ecommerce different from a VP of ecommerce?
The VP owns the P&L and sets strategy at executive level; the director runs the P&L day to day — trading, team, and execution cadence. Bigger businesses need both; mid-sized ones often start with the director.
What size business needs a director of ecommerce?
Typically once online revenue supports a dedicated team — when the founder or marketing lead can no longer run trading, merchandising, and retention alongside everything else.
Should they own the website technology too?
They should own the commercial outcomes of the site, with a technical partner handling the platform itself. That split — commercial ownership plus technical backstop — is exactly the model I provide.
How do you measure a director of ecommerce?
Revenue and contribution margin against plan, conversion rate trend, repeat purchase rate, and team output velocity. If those four move, the hire is working.
Can they manage our existing team?
Yes — that is the core of the role. A good director inherits teams, earns trust fast, sets clear expectations, and upgrades where needed without breaking what already works.
Hire the operator your P&L needs
Tell me about your team, tools, and trading rhythm — I will scope a director-level role that fits your stage and your number.