Hire Shopify CRO Specialist Discipline
to Lift Conversion
Conversion optimization is a measurement discipline wearing a design costume. I run hypothesis-driven testing programs that compound — not redesign roulette.
View Conversion Optimization Specialist CV ↗ PDF Word
CRO as a measurement discipline
Most ‘CRO’ is redecorating: a new hero section, a different button color, a gut-feel redesign that tanks revenue for six weeks. Real conversion work starts with instrumentation, finds friction in the data, and tests one variable at a time. When you hire a Shopify CRO specialist, hire the discipline — not the decorator.
I am Omer Muneer Qazi — 15+ years in engineering, Senior Shopify Developer (ex-Integriti), operator experience running Nello, a drink brand. That combination matters for CRO: I read the analytics, form the hypothesis, and implement the test variant myself — no handoff where insight goes to die. Part of my ecommerce practice; bring me your funnel.
Testing programs that compound
- Funnel forensics — analytics audit and funnel teardown: where drop-off actually happens, by device, source, and segment — research first, opinions never.
- Prioritized test roadmap — a ranked backlog of hypotheses, each with expected impact, effort, and a falsifiable prediction — you always know why we test what we test.
- A/B and multivariate testing — properly implemented tests with statistical discipline — sample sizes calculated, no peeking, clean variant code.
- PDP and collection optimization — product and collection templates rebuilt around buying decisions — imagery hierarchy, proof placement, and IA matched to your SEO landing intent.
- Checkout friction removal — checkout extensibility audits, express payment placement, and post-purchase upsell testing — the highest-leverage square meters of your store.
- Reporting that teaches — monthly readouts in plain language: what won, what lost, what we learned, what is next — your team gets smarter every cycle.
From numbers to compounding wins
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Discovery call
A free 30-minute call on your traffic, conversion, AOV, and what you have tried — if your problem is traffic quality, I will tell you.
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Research sprint
Two to three weeks of instrumentation fixes, funnel analysis, and heuristic review — producing the ranked roadmap. Fixed scope, written deliverable.
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Testing cycles
Monthly cycles: build, QA, launch, monitor, read. Staging previews for every variant; you approve before anything goes live.
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Compound and scale
Winners rolled out, losers documented, learnings banked — with a quarterly roadmap refresh as easy wins get exhausted.
Why hire Omer
- 15+ years across engineering and operations — Phaedra Solutions, Integriti, Napollo, Nabidios, EverestX, plus running ops for the Nello drink brand.
- Senior Shopify Developer (ex-Integriti) — test variants implemented in clean, performant code, not duct-taped by a separate team.
- 100+ projects, $25M+ revenue enabled across 6 countries — I have seen which lifts replicate and which were luck.
- Statistical honesty — I kill losing tests and tell you, rather than shipping a ‘directional win’ to justify the retainer.
- Dubai-based, global — programs run across UAE, US, UK, Canada, Pakistan, and Malaysia time zones.
Questions, answered
How much can CRO realistically lift conversion?
How much traffic do we need for A/B testing?
Will testing slow down our site?
Can you work with our in-house designer?
Do you need access to our analytics?
Ready to get started?
The best way to explore working together is a quick conversation. Reach out through your preferred channel and let us discuss your project.
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