Hire Google Ads Expert — Search, Shopping, PMax & YouTube
Google Ads rewards structure and data quality more than clever hacks. I build Search campaigns around intent-mapped ad groups, Shopping feeds tuned for margin, Performance Max with exclusions, and YouTube for full-funnel reach. Every account runs on server-side conversion data — because Smart Bidding is only as good as the signal you feed it.
I'm Omer Muneer Qazi, a Dubai-based Fractional CTO & Solutions Architect with 15+ years of experience and 100+ projects delivered across 6 countries. Google-only focus means deeper platform expertise. See my hiring model or cross-channel PPC strategy if you run multiple platforms.
The full Google Ads stack, engineered
Search Campaign Architecture
Intent-mapped campaigns with tight ad groups, negative keyword lists, and RSAs written per query cluster. Brand, competitor, and generic demand each get their own budget and bidding strategy.
Shopping Feed Optimization
Your Merchant Center feed tuned with optimized titles, margin-based custom labels, and clean GTINs. I segment products by profitability so bidding follows margin, not just revenue.
Performance Max Management
Asset groups segmented by audience and margin, with brand exclusions and search-term mining. PMax gets strict guardrails so it amplifies winners instead of cannibalizing your Search campaigns.
YouTube & Demand Gen
Video campaigns for prospecting and remarketing with hook-tested creatives and audience layering. I measure view-through impact in GA4 so YouTube gets credit for assisted conversions, not just last clicks.
Conversion Tracking in GA4
Enhanced conversions, server-side tagging, and offline import configured so Smart Bidding optimizes on real revenue. I reconcile Google Ads data against your CRM monthly to catch drift.
Weekly Optimization Sprints
Search-term reviews, bid adjustments, and creative refreshes run on a weekly cadence. You get a short report of what changed, why, and the expected impact on acquisition cost.
Audit, rebuild, launch, scale
A structured engagement with no surprises — you’ll always know what’s happening and what’s next.
Week 1: Account Audit
I audit campaign structure, conversion tracking, and wasted spend across Search, Shopping, and PMax. You get a scored findings report with fixes ranked by impact.
Week 2: Rebuild & Tracking
Campaigns are restructured around intent and margin; enhanced conversions and offline imports go live. Clean signal first — Smart Bidding needs truth to work.
Weeks 3–4: Launch & Learn
New structures launch with controlled budgets while search terms and asset performance are mined daily. Early winners get budget; losers get paused fast.
Ongoing: Scale & Defend
Winning campaigns scale on target ROAS while brand terms are defended and competitors monitored. Monthly reviews keep strategy ahead of auction shifts.
Why engineers beat interface jockeys
Google Ads specialists who only know the interface cost you money in wasted spend and misattributed conversions. With 15+ years in engineering and $25M+ in client revenue enabled, I fix the tracking, feeds, and landing pages that actually determine whether your bids win profitably.
You hire one person who owns the full Google stack — Search, Shopping, PMax, YouTube — plus the measurement underneath it. No handoffs, no junior media buyers, no excuses.
Google Ads hiring FAQs
Search, PMax, or both?
Usually both, with clear roles: Search captures high-intent demand while PMax expands reach across Google inventory. I set brand exclusions and mine PMax search terms so the two never cannibalize each other.
Do you manage Merchant Center?
Yes — feed optimization is included. Titles, images, custom labels, and policy compliance all get fixed, because a broken feed silently caps every Shopping and PMax campaign you run.
What about YouTube ads?
Included. I run YouTube for prospecting and remarketing with hook-tested video creative, then measure assisted conversions in GA4 so upper-funnel spend gets fair credit. Creative direction covers hooks, captions, and calls to action.
Do you guarantee results?
No — honest Google Ads management never guarantees ROAS. I guarantee structured accounts, clean tracking, and weekly optimization. Performance improves as Smart Bidding learns on accurate conversion data.
Can you work with our team?
Yes. I often pair with in-house marketers or agencies handling creative, owning the Google Ads strategy, structure, and reporting while they execute assets. Knowledge transfer is built into the engagement.
Ready to hire a Google Ads expert?
Tell me your monthly spend and biggest wasted-search-term headaches. I’ll reply with an honest read on what your Google account can actually deliver.