Hire Fractional CTO for Ecommerce Business — technology that converts
Ecommerce technology is a margin game. A one-second delay at checkout, a broken integration with your 3PL, or a theme that collapses on mobile — each one quietly taxes every order. When you hire a fractional CTO for your ecommerce business, you get someone who treats your store like a revenue machine, not a website.
View Chief Technology Officer CV ↗ PDF Word
I'm Omer Muneer Qazi, a Fractional CTO with 15+ years and 100+ projects behind me, including deep Shopify and Shopify Plus builds that have enabled $25M+ in client revenue. I help store owners and ecommerce brands fix the technical leaks in their funnel and scale without the platform falling over. See my ecommerce work and how I engage.
Ecommerce technology, run like a P&L
Shopify Plus architecture & optimization
Theme performance, checkout extensibility, Shopify Functions, and app sprawl cleanup. I make your Plus store fast, stable, and actually worth the Plus price tag.
Conversion-focused technical CRO
Core Web Vitals, mobile UX fixes, and checkout friction removal — the unglamorous engineering work behind higher conversion rates. I measure everything against revenue, not vanity metrics.
ERP, 3PL & marketplace integrations
NetSuite, Linnworks, ShipStation, Amazon, Noon — I architect the integration layer so inventory, orders, and fulfillment stay in sync instead of becoming a daily firefight.
International expansion readiness
Multi-currency, multi-language, regional payment methods, and the logistics integrations that let you sell into the GCC, UK, or US without rebuilding the store.
Analytics & attribution you can trust
GA4, server-side tracking, and clean event schemas so your marketing team stops arguing about which numbers are real and starts spending confidently.
Peak-season reliability
Load planning for Black Friday, Ramadan sales, and viral moments: caching strategy, app audits, and incident runbooks so your biggest revenue days aren't your scariest.
Built for store owners, not engineers
A structured engagement with no surprises — you’ll always know what’s happening and what’s next.
Discovery call
You describe the business: platform, volume, pain points. I ask the questions your agency never did — and tell you what's actually worth fixing first.
Store & stack audit
I audit your theme, apps, integrations, and analytics end-to-end. You get a prioritized list ranked by revenue impact, with quick wins flagged for week one.
90-day growth roadmap
Sequenced technical initiatives tied to your sales calendar: fix conversion leaks before the peak season, expand markets after.
Ongoing technical ownership
I act as your store's CTO: managing developers and agencies, reviewing every technical decision, and keeping the platform boringly reliable while you focus on product and marketing.
Why ecommerce brands hire Omer
Most ecommerce “tech help” is either an agency selling hours or a freelancer who disappears. I've delivered 100+ projects over 15+ years — including Shopify Plus builds and headless commerce work — with teams across 6 countries, and my work has enabled $25M+ in client revenue. Previously with Phaedra Solutions and product teams at Integriti, Napollo, Nabidios, Nello, and EverestX.
I speak both languages: P&L with you, pull requests with your developers. Browse ecommerce services, check engagement models, or get in touch.
Frequently asked questions
We're on Shopify already. What would a fractional CTO actually change?
Usually: app sprawl (each app slows your store), theme bloat, broken tracking, and integrations held together manually. I audit the full stack and typically find 5–15% conversion upside in technical fixes alone.
Should we replatform to Shopify Plus / headless?
Sometimes — but replatforming is the most expensive word in ecommerce. I give you an honest build-vs-optimize analysis with real numbers before you spend a dollar on migration.
Can you manage our existing agency or developers?
Yes, that's a core part of the role. I set the technical standards, review their work, and make sure you're getting what you pay for — agencies behave differently when a CTO is watching.
Do you work with WooCommerce or custom builds too?
Yes. Shopify/Shopify Plus is my deepest expertise, but I also lead WooCommerce, Webflow ecommerce, and custom React/Node.js storefronts. The right platform depends on your catalog size, team, and growth plans.
How do you charge for ecommerce engagements?
Monthly retainer for ongoing CTO ownership, or fixed-scope for audits and replatforms. Either way, scoped against revenue impact — you'll know what the work is worth before we start.
Stop letting technology tax your revenue
A free technical read on your store: what's leaking, what's solid, and what to fix first.
Related ways to work with Omer
Not quite the right fit? These closely related engagements solve adjacent problems — browse a few before you reach out.
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