Currently available for select engagements

Hire Fractional CMO Canada
Marketing leadership, part-time

A fractional CMO for growing companies: positioning, funnel, channel mix, and measurement — senior marketing direction without a full-time executive hire. Eastern Time overlap for live collaboration; Pacific Time covered by agreed windows and async handoffs..

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15+

Years Experience

100+

Projects Delivered

Countries Served

$25M+

Revenue Enabled

Canadian Brands — Timezone & Tax Reality

Marketing that answers to revenue

Most growing companies do not have a marketing problem; they have a marketing leadership problem — channels run by different people, agencies reporting on their own metrics, and nobody accountable for pipeline or payback. A fractional CMO fixes the structure first: positioning that survives contact with real customers, a funnel with one owner per stage, a channel mix chosen by payback rather than fashion, and reporting that ties spend to revenue. Then the team — in-house, agency, or both — has a plan worth executing.

For Canada, the work is shaped by the local market. Toronto, Vancouver, and Montreal carry most head-office and DTC demand, with Calgary and Ottawa close behind. Shoppers expect CAD pricing, clear duties-and-taxes messaging on cross-border orders, and shipping options from Canada Post and Purolator alongside UPS and FedEx Canada. Quebec shoppers expect a French-language path through storefront, checkout, and support — not an English page with a translate button. I am Omer Muneer Qazi, Fractional CMO with 15+ years of experience and 100+ projects delivered. Book a free discovery call and we will scope the engagement against your market, not a generic template.

What you get

Built for Canada

Positioning and messaging — who you serve, what you replace, and why you win — tested against customer language, not internal opinion.
Funnel ownership — one owner and one metric per funnel stage, from first touch to repeat purchase, with the leaks named and prioritised.
Channel mix by payback — paid, organic, email, and partnerships allocated by measured payback, with test budgets separated from proven budgets.
Team and agency management — briefs, targets, and reporting cadences for in-house marketers and agencies, so vendors report on your metrics.
Revenue reporting — a monthly view of spend, pipeline, CAC payback, and repeat revenue — no vanity metrics in the headline numbers.
Canadian operating rhythm — reporting in CAD, an Eastern/Pacific-friendly meeting cadence, and coordination with your Canadian accountant on tax and payroll questions — advice stays with them.

How it works

From kickoff to launch in Canada

Marketing diagnostic
one free call plus a review of current spend, funnel, and reporting, with the leaks named honestly.
First 30 days: strategy
positioning, funnel ownership, and a channel plan with budgets tied to payback targets.
Monthly operating cadence
channel reviews, test-and-scale decisions, and reporting your leadership team can act on.
Build or hand over
hiring profiles for a full-time marketer when the time is right, or a documented playbook your team keeps running.

Why Omer

Why hire Omer

15+ years of engineering experience across Phaedra Solutions, Integriti, Napollo, Nabidios, and EverestX.
Senior Fractional CMO for Canada — fractional cmo work delivered for Canada market conditions: eastern time overlap for live collaboration; pacific time covered by agreed windows and async handoffs..
100+ projects delivered, $25M+ in client revenue enabled across 6 countries.
Operator background — ran day-to-day ops for Nello, a drink brand, so unit economics shape the build, not just the feature list.
One senior owner — direct access, no account-manager layers between you and the work.

FAQ

Questions, answered

How much time do you spend with us?

Typically one to two days a week, weighted toward planning cycles, campaign launches, and agency reviews. The cadence follows your calendar, not a fixed retainer shape.

Do you run our ads or write our content?

I direct and review; execution sits with your team or agencies under my briefs and targets. If you need hands-on execution too, that is scoped separately and honestly.

How do you measure success?

Pipeline, CAC payback, and repeat revenue — reported monthly. Channel metrics matter only as diagnostics, never as the headline.

What hours do you overlap with Canada?

Eastern Time mornings in Toronto, Ottawa, and Montreal overlap with late afternoons in Dubai, which covers standups, reviews, and launch windows. Pacific Time work in Vancouver runs on agreed early windows plus structured async handoffs, so nothing waits overnight without a written update.

How do Canadian tax and privacy rules affect the work?

Where the build touches money or data, I configure for GST/HST plus provincial PST in BC and Saskatchewan and QST in Quebec, and I handle personal data in line with PIPEDA. Tax opinions and legal positions stay with your Canadian accountant or counsel — I implement what they confirm.

Currently available for select engagements

Ready to get started?

The best way to explore working together is a quick conversation. Reach out through your preferred channel and let us discuss your project.

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