Currently available for select engagements

Hire Fractional CMO Australia
Marketing leadership, part-time

A fractional CMO for growing companies: positioning, funnel, channel mix, and measurement — senior marketing direction without a full-time executive hire. Sydney and Melbourne afternoons overlap Dubai mornings; Perth covered by agreed windows and async handoffs..

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15+

Years Experience

100+

Projects Delivered

Countries Served

$25M+

Revenue Enabled

Australian Brands — Timezone & Market Reality

Marketing that answers to revenue

Most growing companies do not have a marketing problem; they have a marketing leadership problem — channels run by different people, agencies reporting on their own metrics, and nobody accountable for pipeline or payback. A fractional CMO fixes the structure first: positioning that survives contact with real customers, a funnel with one owner per stage, a channel mix chosen by payback rather than fashion, and reporting that ties spend to revenue. Then the team — in-house, agency, or both — has a plan worth executing.

For Australia, the work is shaped by the local market. Sydney, Melbourne, and Brisbane carry most head-office and DTC demand, with Perth operating three hours behind the east coast. Shoppers expect AUD pricing, Afterpay and Zip alongside cards and wallets, and delivery options from Australia Post and Sendle — with honest metro-versus-regional delivery times, since regional delivery is where Australian stores lose trust fastest. I am Omer Muneer Qazi, Fractional CMO with 15+ years of experience and 100+ projects delivered. Book a free discovery call and we will scope the engagement against your market, not a generic template.

What you get

Built for Australia

Positioning and messaging — who you serve, what you replace, and why you win — tested against customer language, not internal opinion.
Funnel ownership — one owner and one metric per funnel stage, from first touch to repeat purchase, with the leaks named and prioritised.
Channel mix by payback — paid, organic, email, and partnerships allocated by measured payback, with test budgets separated from proven budgets.
Team and agency management — briefs, targets, and reporting cadences for in-house marketers and agencies, so vendors report on your metrics.
Revenue reporting — a monthly view of spend, pipeline, CAC payback, and repeat revenue — no vanity metrics in the headline numbers.
Australian operating rhythm — reporting in AUD, a Sydney/Melbourne-afternoon meeting cadence, and coordination with your Australian accountant on tax and payroll questions — advice stays with them.

How it works

From kickoff to launch in Australia

Marketing diagnostic
one free call plus a review of current spend, funnel, and reporting, with the leaks named honestly.
First 30 days: strategy
positioning, funnel ownership, and a channel plan with budgets tied to payback targets.
Monthly operating cadence
channel reviews, test-and-scale decisions, and reporting your leadership team can act on.
Build or hand over
hiring profiles for a full-time marketer when the time is right, or a documented playbook your team keeps running.

Why Omer

Why hire Omer

15+ years of engineering experience across Phaedra Solutions, Integriti, Napollo, Nabidios, and EverestX.
Senior Fractional CMO for Australia — fractional cmo work delivered for Australia market conditions: sydney and melbourne afternoons overlap dubai mornings; perth covered by agreed windows and async handoffs..
100+ projects delivered, $25M+ in client revenue enabled across 6 countries.
Operator background — ran day-to-day ops for Nello, a drink brand, so unit economics shape the build, not just the feature list.
One senior owner — direct access, no account-manager layers between you and the work.

FAQ

Questions, answered

How much time do you spend with us?

Typically one to two days a week, weighted toward planning cycles, campaign launches, and agency reviews. The cadence follows your calendar, not a fixed retainer shape.

Do you run our ads or write our content?

I direct and review; execution sits with your team or agencies under my briefs and targets. If you need hands-on execution too, that is scoped separately and honestly.

How do you measure success?

Pipeline, CAC payback, and repeat revenue — reported monthly. Channel metrics matter only as diagnostics, never as the headline.

What hours do you overlap with Australia?

Afternoons in Sydney and Melbourne overlap with mornings in Dubai, which covers standups, reviews, and launch windows. Brisbane runs on the same clock without daylight saving, and Perth (AWST) is covered by agreed windows plus structured async handoffs, so nothing waits overnight without a written update.

How do Australian tax and privacy rules affect the work?

Where the build touches money or data, I configure for 10% GST, price in AUD, and handle personal data in line with the Privacy Act. Consumer-facing copy respects Australian Consumer Law on refunds and returns. Tax opinions and legal positions stay with your Australian accountant or counsel — I implement what they confirm.

Currently available for select engagements

Ready to get started?

The best way to explore working together is a quick conversation. Reach out through your preferred channel and let us discuss your project.

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