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Currently available for select engagements

Hire E-Commerce Developer for Electrical Services
Senior, direct, no layers

E-Commerce Developer for electrical services: practical, senior-only delivery built around fault-finding, panel upgrades, rewires, EV charger installs, lighting work and safety testing, with direct communication throughout.

15+
Years Experience
100+
Projects Delivered
6
Countries Served
$25M+
Revenue Enabled
Electrical services — trade counter online, contractor accounts

A trade counter that serves contractors and homeowners differently

Electrical firms sell to two buyers who should never share a checkout: a contractor buying cable by the drum and a homeowner buying a single light fitting. Put both through the same retail basket and the contractor phones for trade pricing while the homeowner drowns in trade packs. A proper electrical store separates those paths while keeping one catalogue and one stock record.

The catalogue is technical: cable by metre and drum, consumer units, breakers, EV chargers, lighting, and tools, each with specification data that decides whether it fits the job. Product pages need datasheets, certification notes, and compatibility details, because an electrician who orders the wrong breaker loses a day, not just a delivery.

Platform choice follows trade needs: contractor accounts with credit terms or agreed pricing, job-site delivery, and bulk quantities. This engagement compares platforms on those needs and handles migration, which is a different job from Shopify-only development, where the platform is already settled.

If contractors keep phoning for prices your site should show, talk through your trade accounts and job-site delivery first and we will map a store both buyers can use.

What you get

What the electrical store covers

  • Contractor accounts with agreed pricing — Trade customers sign in to agreed pricing, credit terms where offered, and order history by job, while homeowners see standard retail pricing on the same catalogue.
  • Cable and bulk quantities — Cable is sold by metre, coil, and drum with clear unit pricing, and bulk lines carry pack and pallet quantities, so a contractor orders the quantity the job actually needs.
  • Job-site delivery and collection — Delivery is offered to site addresses and to counter collection, with cut-off times and vehicle notes for bulky items, so materials arrive where the van is, not just where the office is.
  • Specification and certification data — Product pages carry datasheets, ratings, and certification notes, with compatibility warnings where a component varies by system, so fewer wrong parts reach site.
  • EV charger and install booking — EV charger products can be paired with an install booking and survey deposit, so a homeowner buys the charger and books the install in one flow.
  • Migration that keeps trade history — Moving platforms carries trade accounts, pricing, and order history across, with redirects for product pages that already rank, so contractors do not lose their records.
Systems this industry runs

Connected to suppliers and the counter

Electrical store work connects to supplier catalogues, stock records, accounting, and delivery planning. Where the firm already runs a trade counter system, a supplier feed, or a job-management tool, the store reads stock and pricing from it rather than duplicating it, because a price that is right online and wrong at the counter creates a dispute at the till.

Running costs are documented in full, including payment fees and any charges for supplier feeds, trade pricing, or delivery connections, so the firm sees the true monthly cost against the counter time the store saves.

How it works

How an electrical store gets built

  1. Separate the two buyers

    Contractor and homeowner journeys are mapped separately, including trade pricing, credit, and job-site delivery, so neither buyer is forced through the other's checkout.

  2. Choose the platform from trade needs

    Platforms are compared on trade accounts, bulk quantities, supplier feeds, and delivery options, and the choice is made with running costs visible.

  3. Build trade pricing and spec pages first

    Account pricing, bulk quantities, datasheets, and delivery options are built and tested with real orders, including drum quantities and site deliveries, before launch.

  4. Launch to trade first, then retail

    Contractors move onto account ordering first, counter staff check pricing and stock against real orders, and retail promotion follows once trade paths are clean.

Why Omer

Why this approach fits electrical firms

  • Two buyers, one catalogue: Trade and retail share stock and product data but never share a checkout, which is how electrical selling actually works.
  • Specification is the sales page: Datasheets and compatibility notes are treated as conversion content, because electricians buy on specification, not on lifestyle copy.
  • Job-site delivery is a feature, not a note: Delivery to site with cut-offs and vehicle notes is built into checkout, not promised vaguely in a footer.
  • Platform advice stays neutral: The platform follows trade, bulk, and supplier needs, and the recommendation may be simpler than a full retail build.
  • Trade history survives migration: Accounts, pricing, and order records are carried over and tested, so contractors keep their job history.
FAQ

Questions, answered

Can contractors see trade prices while homeowners see retail?
Yes, after sign-in, on the same catalogue and stock, with order history kept per account, so both buyers use one store without seeing each other's pricing.
How is this different from a Shopify developer?
This work compares platforms and handles migrations, while a Shopify developer works inside Shopify. For electrical, trade accounts, bulk quantities, and supplier feeds decide the platform, and those features differ widely.
Can cable be sold by the metre and by the drum?
Yes. Products carry metre, coil, and drum pricing with clear unit costs, so a contractor orders the exact quantity the job needs.
Can a homeowner book an EV charger install with the product?
Yes, where install booking is offered: the charger product pairs with a survey deposit and install booking, so product and service sell in one flow.
What do you need from us to start?
Catalogue with specification data, trade pricing and credit rules, delivery and collection setup, supplier feed details if any, and one person who can approve the platform and checkout design.
Currently available for select engagements

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