Hire Automation Expert for Media Agencies
Senior, direct, no layers

A media agency’s day is a deadline list that never stops moving: story pitches unanswered, embargoes expiring, coverage that nobody clips, and talent bookings that clash. Journalists, clients, and talent each work to a different clock, and the agency is the only place where those clocks meet.

The first job is to watch how that work actually happens, including the exceptions staff have already worked around. A pitch sent to a journalist starts a timed follow-up sequence tied to the story’s news window, and stops when the journalist replies or declines. An embargoed story is tracked by embargo time and outlet, and an approaching embargo flags the team before the story can be released. A flow built from a tidy description of a messy job breaks on the first exception, so the messy version is the one that gets automated.

This fits a media agencies business doing the same manual tasks every day across more than one system, and it does not fit a task that happens rarely or changes every time. Automation does not pitch a story, judge newsworthiness, or brief a spokesperson. It keeps pitches, embargoes, and coverage traceable so the agency can prove its work. Start with a discovery call: the fit is tested on real work before anything is scoped.

The systems media agencies actually run shape what is possible, and any engagement starts from them rather than from a blank page. In practice that means CRM, media databases, coverage monitoring, and booking and invoicing tools. Media work is pitch- and embargo-driven, so flows are built around story, outlet, and embargo records, with a single coverage record per placement.

Connections are made where a system already offers an integration or an export, and a workflow tool bridges the rest. Published coverage is clipped and filed against the client, story, and outlet, so a coverage report is built from records rather than searched for at month end. Every flow runs in the business’s own accounts, with logs the team can inspect, and a documented way to switch it off.

Rollout respects how this work actually runs: Flows are tested on one client or one beat first, and no journalist-facing flow changes during a major launch week.