What this review covers
- A fully plant-based menu: no animal products
- Meal kits, prepared meals and breakfast options
- Grocery and pantry items sold alongside meals
- Plan sizes and serving options
- How Purple Carrot compares with general kits
Verdict
Purple Carrot suits a vegan or plant-curious buyer who wants a service where every dish is plant-based, so no filtering or checking is needed. The trade is that it is US-only, and a household with mixed diets will find the menu does not cover non-vegan members. It suits a vegan household, a couple trying plant-based eating, or anyone who wants to cook more plant-based meals without learning a new repertoire. It does not suit a household that wants meat or fish options in the same order.
Pros
- Every dish is plant-based, so no filtering is needed
- Kits and prepared meals in one service
- Breakfast and grocery items alongside dinners
- Clear plant-based nutrition information
Cons
- US-only availability
- No meat or fish options for mixed households
- Higher price than general kits for some plans
What Purple Carrot sells
Purple Carrot sells plant-based meal kits and prepared meals in the United States, with every dish vegan — no meat, fish, dairy or eggs in any recipe or meal. Kits arrive as pre-portioned ingredients with recipe cards, while prepared meals arrive finished and need only heating, and the service also sells breakfast items, snacks and grocery or pantry products that can be added to a weekly order. The menu changes weekly, with kits typically taking 25 to 40 minutes, and plans cover two and four servings for kits, with meal counts for prepared meals.
Purple Carrot is a US company founded in 2014, and its identity is plant-based eating as a complete service rather than a filter on a general menu. That matters for a buyer: a general kit's vegetarian filter still requires checking each recipe, while Purple Carrot's entire menu is plant-based by design, and its recipes are built around plant proteins — beans, lentils, tofu, tempeh and grains — rather than substituting a meat dish's centre. The grocery add-ons extend the service beyond dinner into breakfast and pantry shopping.
Boxes, meals and the plant-based repertoire
A Purple Carrot kit box holds the chosen recipes with pre-portioned ingredients, chilled items in an insulated bag, and recipe cards, while prepared meals arrive in trays in the same chilled delivery. Recipes assume a home cook with a basic kitchen, and the plant-based repertoire is the selling point: dishes are designed around vegetables, grains and plant proteins from the start, which gives them more variety than a general kit's vegetarian section, where recipes often feel like meat dishes with the meat removed. Breakfast items, including overnight oats and similar products, and pantry add-ons can be included in the same order.
Orders are managed online with a weekly cut-off for changes, skips and pauses, and delivery covers much of the United States. Packaging follows the category pattern, with separate bags per recipe and chilled insulation, and the nutrition information on each recipe and meal is the fair check for protein and other values, since plant-based meals vary widely in protein content.
Who it is for
Purple Carrot suits a vegan household that wants every dish to fit without checking, and it suits a couple or individual trying plant-based eating who wants recipes that teach the repertoire. It suits a household that wants both cooking nights and no-cook nights in one service, through kits and prepared meals, and it suits someone who wants breakfast and pantry items in the same order.
Who should skip it
Skip Purple Carrot if the household eats meat or fish and wants those options in the same order, since the menu is entirely plant-based, and skip it if you live outside the United States. Skip it if protein content per meal is a priority without checking — plant-based meals vary, and the label is the fair guide. Anyone with a serious allergy should check each recipe and meal label carefully. This is general information, not medical advice.
This is general information, not medical advice. Anyone with a health condition, taking medication, or unsure about a supplement or dietary change should speak to a qualified professional first.
How to choose before you buy
Check protein per meal before ordering, since plant-based dishes vary widely, and pick recipes with beans, lentils, tofu or tempeh if protein matters. Compare the per-serving price with a general kit's vegetarian recipes, and decide whether the fully plant-based menu and the prepared-meal option justify any premium.
Try a week mixing a kit and a prepared meal, including a recipe built around an unfamiliar plant protein, to judge whether the repertoire expands the household's cooking or just repeats familiar dishes. If the recipes feel varied and satisfying after two weeks, Purple Carrot earns its specialist place; if the menu feels repetitive, a general kit with a vegetarian filter may offer more choice.
Research-based guide using publicly available brand and label information. Based on publicly available information; no testing or personal use is claimed here. Check the current label and price before you buy, as ranges and retailers change.
Frequently asked questions
What is Purple Carrot?
Purple Carrot is a US plant-based meal service selling vegan meal kits, prepared meals, breakfast items and grocery add-ons.
Is everything on Purple Carrot vegan?
Yes, every dish on Purple Carrot is plant-based, with no meat, fish, dairy or eggs in any recipe or meal.
Does Purple Carrot sell prepared meals?
Yes, alongside kits Purple Carrot sells prepared meals that only need heating, plus breakfast and grocery items.
Is Purple Carrot available outside the US?
No, Purple Carrot is a US service, with delivery coverage varying by area.
Are Purple Carrot meals high in protein?
Protein content varies by dish, since plant-based meals use beans, lentils, tofu, tempeh and grains, so the label for each meal is the fair check.