Hire Social Media Manager for Universities
Senior, direct, no layers

A social media manager runs the day-to-day social presence of a university: planning content, producing it, publishing it, and answering the community, so the institution shows up consistently instead of in bursts around open days and applicant visit days. For universities and higher-education institutions, social media is where prospective students and parents form their first impression, often before they ever visit the website. The work is grounded in real life: classrooms, studios, labs, performances, and outcomes, produced on a sustainable rhythm that faculty and professional-services staff can support without it becoming a second job.

Engagements start with a conversation about the actual job to be done, not a package. Book a free discovery call and we will test the fit before any scope is agreed.

Universities typically run a student information system such as Ellucian Banner, Workday Student, or PeopleSoft Campus Solutions, a learning platform such as Canvas, Moodle, or Blackboard Learn, and a recruitment CRM such as Slate or Salesforce Education Cloud, with lecture capture and video through Panopto or Zoom. These systems are owned by different teams, change on different cycles, and rarely agree on what counts as a single student record. Work that ignores that reality gets stuck in procurement and integration review, so the practical approach is to integrate with the system of record for each job and to keep academic, admissions, and finance data in their proper homes. Social work is planned around your existing content and consent processes, so student and staff stories are published with proper permissions and safeguarding checks, and enquiries from social land in the same queues as other enquiries.

The practical rule is simple: new work should reduce the number of places staff have to look, not add another one. That is why integration, permissions, and handover are part of the scope from the start, rather than items discovered after launch.

The realistic outcome is a consistent presence that supports intakes and events, with fewer last-minute scrambles and a clearer picture of what content earns attention. Social media does not fill programmes on its own: it builds familiarity and trust so that when someone is ready to enquire, your institution is already a known, credible option.