Hire Social Media Manager for Schools
Senior, direct, no layers

A social media manager runs the day-to-day social presence of a school: planning content, producing it, publishing it, and answering the community, so the institution shows up consistently instead of in bursts around open days and admissions events. For schools and school groups, social media is where prospective pupils and parents form their first impression, often before they ever visit the website. The work is grounded in real life: classrooms, studios, labs, performances, and outcomes, produced on a sustainable rhythm that teachers and office staff can support without it becoming a second job.

Engagements start with a conversation about the actual job to be done, not a package. Book a free discovery call and we will test the fit before any scope is agreed.

Most schools run a student information system such as PowerSchool or Blackbaud at the centre, with Google Classroom or Schoology for classwork, Clever for single sign-on, and tools such as ClassDojo or Seesaw for parent communication in younger year groups. Finance and billing often sit in a separate system such as FACTS, and admissions enquiries may live in spreadsheets or an inbox before they ever reach the SIS. Any new build has to respect that split: staff will not adopt a tool that forces them to re-enter the same pupil data twice, and parents will not use a portal that contradicts what the school office tells them. Social work is planned around your existing content and consent processes, so student and staff stories are published with proper permissions and safeguarding checks, and enquiries from social land in the same queues as other enquiries.

The practical rule is simple: new work should reduce the number of places staff have to look, not add another one. That is why integration, permissions, and handover are part of the scope from the start, rather than items discovered after launch.

The realistic outcome is a consistent presence that supports intakes and events, with fewer last-minute scrambles and a clearer picture of what content earns attention. Social media does not fill programmes on its own: it builds familiarity and trust so that when someone is ready to enquire, your institution is already a known, credible option.