Hire Social Media Manager for Online Course Creators
Senior, direct, no layers

A social media manager runs the day-to-day social presence of a course business: planning content, producing it, publishing it, and answering the community, so the institution shows up consistently instead of in bursts around live launches and webinars. For online course creators and education businesses, social media is where prospective learners and parents form their first impression, often before they ever visit the website. The work is grounded in real life: classrooms, studios, labs, performances, and outcomes, produced on a sustainable rhythm that creators and small support teams can support without it becoming a second job.

Engagements start with a conversation about the actual job to be done, not a package. Book a free discovery call and we will test the fit before any scope is agreed.

Course creators usually run on a course platform such as Teachable, Thinkific, Kajabi, or Podia, or on WordPress with LearnDash, with a community in Circle, email through ConvertKit or Mailchimp, payments through Stripe, live sessions on Zoom, and glue work in Zapier. The platform that was right at launch often becomes the constraint at scale: checkout, cohorts, certificates, and bundles each arrive as a workaround, and student questions pile up in email and direct messages. The useful question is rarely which platform is best in general, but which combination removes the specific bottleneck in your funnel or your student experience without forcing a full migration. Social work is planned around your existing content and consent processes, so student and staff stories are published with proper permissions and safeguarding checks, and enquiries from social land in the same queues as other enquiries.

The practical rule is simple: new work should reduce the number of places staff have to look, not add another one. That is why integration, permissions, and handover are part of the scope from the start, rather than items discovered after launch.

The realistic outcome is a consistent presence that supports intakes and events, with fewer last-minute scrambles and a clearer picture of what content earns attention. Social media does not fill programmes on its own: it builds familiarity and trust so that when someone is ready to enquire, your institution is already a known, credible option.