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Currently available for select engagements

Hire Social Media Manager for Manufacturing
Senior, direct, no layers

Hire a Social Media Manager for Manufacturing — senior, direct, no layers. Work shaped around how manufacturing actually operate, from quoting, production scheduling and order fulfilment to the systems your team already runs. Contact Omer to discuss your project.

15+
Years Experience
100+
Projects Delivered
6
Countries Served
$25M+
Revenue Enabled
Manufacturing — Social Media Manager

A senior social media manager for manufacturing

A manufacturer usually loses time in quoting and scheduling. A request for quote waits while engineering checks a bill of materials, production waits while a schedule is rebuilt around a late material delivery, and sales quotes a lead time that the shop floor cannot meet because the schedule lives in a spreadsheet nobody fully trusts. Meanwhile distributors and dealers order by phone or email, spare-parts orders arrive without part numbers, and quality records sit in binders that cannot be searched when a customer asks for traceability.

A social media manager runs a company's social presence with a business purpose: reaching buyers, supporting recruitment, and building a reputation that makes the next sale or hire easier. For a manufacturer, social content works best when it shows real production capability and real products, which is what OEM buyers and distributors actually evaluate.

Engagements are senior-only and direct: one person owns the work, the scope is fixed before build, and progress is shown against real jobs from your operation, not demo data. The starting point is a short discovery conversation about how manufacturing handle quoting, bills of materials, production scheduling, quality checks and order fulfilment today. Book a free discovery call and we will test the fit before any scope is agreed.

What you get

What this engagement covers for manufacturing

  • Content calendar and publishing — A regular publishing plan for manufacturing, built around real work, real people and real expertise rather than generic stock content.
  • Buyer-focused content — Posts that answer the questions distributors, dealers, OEM buyers and direct customers ask before they buy, positioning the company as a credible operator in its niche.
  • Recruitment content — Content aimed at the workforce the company needs, showing real working conditions and real people, which matters greatly in driver and shop-floor hiring.
  • Community and message management — Timely replies to comments and messages, with escalation rules so sales or service enquiries reach the right team fast.
  • Short video and visual content — Practical video and photography from real operations, produced simply and regularly instead of in rare, expensive bursts.
  • Reporting tied to outcomes — Monthly reporting on reach, enquiries, applications and message volume, so social effort can be judged on business results.
Working in Manufacturing

Built for the systems manufacturing actually run

The systems a manufacturer actually runs are the ERP at the centre and the shop-floor tools around it. That means SAP S/4HANA or Oracle NetSuite for larger operations, Microsoft Dynamics 365 Business Central for the mid-market, and Epicor or Plex for plants that need deeper production control. Smaller shops run Fishbowl, Katana or MRPeasy for inventory and production, with SolidWorks or AutoCAD on the engineering side and Salesforce or HubSpot for sales. Lot and serial traceability, where it matters, lives in the ERP or the quality system, not in a spreadsheet.

Work that ignores the ERP creates a second set of books, and the shop floor stops trusting it within weeks. So any build starts by mapping which system owns the bill of materials, which owns inventory, and which owns the order. Customer-facing ordering, distributor portals and spare-parts stores read stock and lead-time data from the ERP, quote tools read routings and material costs from the same source, and quality or traceability records are written back where auditors will look for them. ISO 9001 documentation habits shape how records are kept, even where formal certification is not in scope.

Social work covers LinkedIn, Facebook, Instagram and X where relevant, with a content calendar, community management and reporting tied to enquiries and applications. The work is scoped so it fits those systems rather than competing with them, and so the team that runs quoting, bills of materials, production scheduling, quality checks and order fulfilment can keep working while it is built.

Outcomes to expect. Realistic outcomes are steadier operations rather than sudden transformation: quotes that go out with real material and routing costs behind them, schedules that reflect actual material availability, distributor orders that arrive with correct part numbers, and traceability answers that take a search instead of a day in the archive. Direct and dealer channels also stop competing on price alone once product and lead-time information is accurate in both places.

How it works

From kickoff to delivery for manufacturing

  1. Discovery on your real workflow

    A working session on how manufacturing handle quoting, bills of materials, production scheduling, quality checks and order fulfilment today: where the time goes, where errors appear, and which system owns each piece of data.

  2. Fixed scope for one workflow

    One workflow, one success measure, agreed before build. The scope names the systems it touches and the handover it includes, so there are no surprises mid-build.

  3. Build and test on real jobs

    Build against your actual systems and test with real past jobs, orders or shipments, so problems surface before customers ever see the work.

  4. Launch in stages, then hand over

    Rollout to a slice of users first, review the results, then widen. Code, documentation and credentials are handed over, and follow-on work is agreed separately.

Why Omer

Why hire Omer

  • Senior-only delivery: one person owns the social media manager work, its scope and its handover, for manufacturing.
  • Built around your systems: the work fits the TMS, ERP, CRM or dispatch tools manufacturing already run, instead of adding a disconnected tool.
  • Tested on real work: past jobs, orders and shipments from your operation, not demo data, before anything goes live.
  • No lock-in theatre: your code, your data, your documentation, handed over in full at the end of the engagement.
  • Plain reporting: what was built, what it changed in quoting, bills of materials, production scheduling, quality checks and order fulfilment, and what should come next, stated without inflated claims.
FAQ

Questions, answered

Does social media actually bring business for this sector?
Yes, but usually indirectly: it builds trust before a sales conversation and supports recruitment, which is often the binding constraint. Direct enquiries happen, but they are rarely the whole story.
How do you handle bills of materials and routings?
As data owned by engineering and the ERP. Quote and scheduling tools read the current bill of materials and routing, and any change to either goes through the company's existing approval step rather than being edited inside a new tool.
How often should we post?
Consistently, at a pace the company can sustain with real content. Three honest posts a week beat a burst of twenty followed by silence.
How does this work with ISO 9001 records?
By keeping controlled documents and quality records in their existing home and linking to them, rather than duplicating them. Any new form or checklist is designed so its records can be retrieved during an audit.
What does the engagement look like, step by step?
Discovery first: a working session on how manufacturing handle quoting, bills of materials, production scheduling, quality checks and order fulfilment today and where the time goes. Then a fixed scope for one workflow, build against your real systems, testing with real past jobs, and a launch to a slice of users before wider rollout. Handover documentation is included, and follow-on work is agreed separately.
Currently available for select engagements

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