Currently available for select engagements

Hire Social Media Manager for Hotels
Senior, direct, no layers

A social media manager for hotels runs the venue's social presence as a booking tool: real photos, real people, and posts that answer the questions guests ask before they visit.

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15+

Years Experience

100+

Projects Delivered

Countries Served

$25M+

Revenue Enabled

Hotels — Social Media Manager

A senior social media manager for hotels

A hotel pays commission on every room sold through an online travel agency, yet most guests discover and book there because the hotel's own booking path is slower, less clear, or harder to trust. At the same time the front desk juggles check-ins, housekeeping updates, special requests, and messages across several channels, and a single missed note becomes a bad review that future guests read first.

The fixable losses in a hotel are coordination losses: rates and availability that disagree between channels, a guest request recorded in one system and invisible in another, housekeeping status chased by phone, and guest data scattered across the property management system, the booking engine, and email. The work below is about making the guest journey and the staff workflow run on the same facts.

A social media manager for hotels runs the venue's social presence as a booking tool: real photos, real people, and posts that answer the questions guests ask before they visit. Book a free discovery call and we will test the fit before any scope is agreed.

What you get

What this engagement covers for hotels

A content plan the team can sustain: a few strong posts a week, not a daily burden that collapses.
Photography and short video of the real venue, dishes or rooms, and team, shot on site.
Stories and posts for occasions, seasons, and quiet days, timed to when guests decide.
Messages and comments answered promptly, with booking questions passed to the team the same day.
Review and mention monitoring, so praise is thanked and problems are caught early.
Monthly reporting on bookings, calls, and enquiries from social, not just likes and followers.

Working in hotels

Built for how hotels actually operate

Operations. In a hotel, the property management system is the centre of gravity, with the channel manager, booking engine, and housekeeping tools around it. Anything new must respect that: no double entry at the front desk, no rate change that has to be typed into three places, and no guest-facing promise the housekeeping team cannot see. Engagements are scoped with the front desk and housekeeping in the room, not just management.

Tools and systems. Hotels commonly run Cloudbeds, Mews, or Oracle OPERA Cloud as the property management system, SiteMinder as channel manager, and Booking.com, Expedia, and Airbnb as distribution channels, with Stripe for payments and Duetto or similar tools for revenue analysis. Guest messaging and reviews often sit in Revinate or the PMS itself. The job is to keep rates, availability, and guest information consistent across those systems, and to make direct booking genuinely easier than booking through an agency.

Outcomes. Expect a social presence that looks like the venue, answers guests promptly, and contributes bookings instead of just collecting likes.

How it works

From kickoff to delivery for hotels

Audit the current presence
Profiles, photos, messages, and past posts are reviewed as a guest would see them.
Set a sustainable rhythm
Post types and frequency are agreed around what the team can genuinely supply each week.
Shoot and schedule in batches
Content is produced in batches on site, so busy weeks do not mean silent weeks.
Answer, measure, adjust
Messages are answered daily, results are checked monthly, and post types that never lead anywhere are dropped.

Why Omer

Why hire Omer

Senior-only delivery: one person owns the work, its decisions, and its handover, for hotels specifically.
Built around your existing systems, not a rip-and-replace: the tools your team already trusts stay in place.
Measured on bookings, orders, and hours saved, not on activity reports or vanity metrics.
Plain-language reporting: what was done, what it returned, and what comes next, in terms an owner can act on.
No lock-in theatre: your data, your accounts, and your documentation, handed over properly.

FAQ

Questions, answered

How often will you post?

As often as the venue can supply genuinely good material, usually a few times a week. Daily posting of weak content helps nobody and burns the team out.

Do you reply to messages and comments?

Yes, promptly, during agreed hours, with booking questions passed to the team the same day. A social profile that never answers is worse than a quiet one.

Will this disturb the front desk during check-in peaks?

No. Hotel work is planned around check-in and check-out peaks, and nothing is changed live during them. Changes are staged, tested on a small set of rooms or rates first, and only rolled out once the front desk team has used them in a quiet period.

Do you work with our property management system?

Yes. The PMS, whether Cloudbeds, Mews, or OPERA Cloud, stays the system of record. New work connects to it through its supported integrations or the channel manager, SiteMinder in many cases, rather than building a second source of truth beside it.

Can direct bookings really compete with the big travel sites?

They can win a share of them, not all of them. The realistic goal is a better direct path: clear rates, no confusing extras at checkout, and a reason to book direct such as flexible terms or a small perk. Even a modest shift in direct share is worth more than it looks, because it repeats on every stay.

Currently available for select engagements