Hire Social Media Manager for Childcare
Senior, direct, no layers

Most childcare settings lose hours every week to administration that has nothing to do with looking after children: enquiries answered twice, waitlists kept in three places, paper registers copied into billing, and parent messages scattered across email, text and noticeboards. At the same time parents expect quick answers about places, fees and settling in, and they judge a setting partly on how easy it is to deal with.

The work also carries real responsibility. Attendance, authorised pickup, allergies, medication and safeguarding notes must be accurate and available to the right staff at the right time, while children's photos and records need careful handling. A system that is hard to use gets worked around, and workarounds are where mistakes happen.

For childcare providers, nurseries and preschools, a social media manager is useful in a specific way: day-to-day posts showing real nursery life, within photo-permission rules, that keep the waitlist warm. That is the work this engagement is built around — not a generic brief with an industry name swapped in, but the job as it actually runs in this sector, where a typical day runs on attendance at drop-off, room ratios, meals, sleep and learning observations, pickup authorisation, parent messages, and fee billing at month end.

Book a free discovery call and we will test the fit before any scope is agreed.

Social work for nurseries and preschools runs on the channels themselves, a scheduling tool, and the systems in Brightwheel, Procare, Famly and Kangarootime where enquiries land, because the point of the whole exercise is the journey from a post to an enquiry. Content is planned in a shared calendar the team can see, produced from real material such as work in progress, staff knowledge and customer questions, and scheduled so posting survives busy weeks. The nurseries and preschools approval route is agreed before the first post: who checks facts, who handles a complaint, and what is never posted without review.

The discipline that separates this from casual posting is the reply routine. Comments and messages are answered on a schedule, complaints are moved to a private channel quickly and handled by a person, and negative comments are never deleted to hide a problem. Metrics are read with the same honesty: engagement without enquiries is entertainment, and the monthly review says which posts produced enquiries so the calendar follows evidence rather than habit.

Done well, nurseries and preschools have a social presence that looks alive because it is: regular posts from real work, replies that arrive promptly, and a profile a prospective customer can trust before they enquire. parents arrive at the enquiry already familiar with the nurseries and preschools, and the team stop dreading the channels, because the calendar is planned, the approvals are clear, and complaints have a route. The change is visible in the enquiry source: social stops being 'we think it helps' and becomes a channel with counted enquiries.

Social presence does not fix a weak offer, and a viral post is not a business result. Where posts get attention but no enquiries, the honest finding points at the offer, the landing step, or the audience, and the calendar is changed rather than the posting frequency increased. Follower counts are reported as context only; the monthly decision follows enquiries.

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