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Hire Product Manager for Media Agencies
Senior, direct, no layers

Hire a Product Manager for Media Agencies: A media company with a product problem does not need more features. It needs someone deciding which features earn their place: Audiences fragment every year: a format that worked last season underperforms this one, and rights or deadline slips can kill a slot that was already sold.

Media Agencies — Product Manager

A senior product manager for media agencies

A media company with a product problem does not need more features. It needs someone deciding which features earn their place: Audiences fragment every year: a format that worked last season underperforms this one, and rights or deadline slips can kill a slot that was already sold.

Publishing calendars, advertising upfronts and event seasons set dates that move for no one. A product manager turns that pressure into a roadmap: discovery with real users, a prioritised backlog, and releases measured by whether behaviour changed.

The offer is a product owner, not another pair of hands: discovery with users, a roadmap the team can defend, and launches measured honestly. Book a free discovery call and bring the roadmap argument you keep having.

What you get

What this engagement covers for media agencies

  • Discovery for a subscription product — conversations with real users, support themes and usage patterns, turned into problems worth solving rather than feature requests to copy.
  • Prioritised roadmap for a newsletter product — themes ordered by evidence, with the trade-offs stated so the team stops relitigating priorities every week.
  • Build-ready briefs for a video series — problem, audience, edge cases and success measures, so developers are not guessing at intent mid-sprint.
  • Launch plan for a podcast network — who hears about it, what changes for existing users, and how the first weeks are measured.
  • Instrumentation for editorial planning and advertising sales — the events and cohorts that show whether users adopt, return and stay, instead of vanity totals.
  • Learn-and-adjust loops for audience growth and licensing — every release reviewed against its success measure, with weak features cut rather than carried forever.
The systems media agencies actually run

Built on your stack, not on top of it

Tooling is rarely the constraint — A content management system, analytics, ad servers and digital asset management. already cover the mechanics. What is missing is the product discipline around them: discovery, prioritisation, and honest measurement.

Discovery is done with the existing team, not handed to them finished. When the commercial director has heard users say it themselves, the roadmap stops being a matter of opinion.

Start with one decision, not a reorganisation. The roadmap for a newsletter product works well as a first test: fewer features, clearer reasons, and a launch measured on usage rather than applause.

How it works

From kickoff to delivery for media agencies

  1. Discovery

    Users, support themes and usage patterns for a subscription product: what people actually struggle with, and which problems recur often enough to be worth solving.

  2. Roadmap and prioritisation

    Themes ordered by evidence, with trade-offs stated openly. The editorial director can see what is being deferred and why, instead of discovering it later.

  3. Build with the team

    Briefs the team can build from: problem, audience, acceptance criteria and success measures for a video series, reviewed as work progresses rather than at the end.

  4. Launch and learn

    Launch measured against its own success criteria — adoption, retention, support load — with weak features cut and strong ones extended in the next cycle.

Why Omer

Why hire Omer

  • Decisions with evidence — roadmaps argued from user evidence, not from who shouted last.
  • Fewer, better releases — a shorter backlog shipped well beats a long list shipped thin.
  • Discovery before build — problems understood before sprints are committed.
  • Honest measurement — launches judged on usage and retention, not on launch-day noise.
  • Roadmap the team owns — documented direction that survives beyond the engagement.
Outcomes

What changes in practice

Audiences growing on formats that earn, advertising sold against inventory that actually exists, and launches that hit their announced dates. On the product side, that shows up as a tighter range: a subscription product and a newsletter product each with a clear audience and a reason to exist, and releases that users actually adopt.

What lasts is the discipline: discovery as a habit, roadmaps with reasons, and launches measured on behaviour. Browse all hire engagements or discuss your product directly.

FAQ

Questions, answered

How do you decide what to build first?
Evidence decides: user pain, frequency, and business cost, in that order. A single loud customer is weighed against patterns across the base, so the roadmap serves everyone rather than the last conversation.
Do you talk to real users, or work from analytics alone?
Both. Analytics reveal where users stall; conversations reveal why. For a subscription product, that pairing turns a vague complaint into a problem the team can actually solve.
How do you measure whether a release worked?
Criteria set before launch — adoption by the target audience, retention over coming weeks, support load. A release that misses its own criteria gets revised or cut, not quietly carried.
What if the product already exists and feels stuck?
That is the normal starting point. First step is an audit: which features are truly used, which were built on one-off requests, and what an evidence-drawn roadmap would look like today.
Who owns the roadmap after the engagement?
Yours, with documentation: discovery findings, the prioritisation method, and the current roadmap. The team should be able to defend and update the direction unaided.
Currently available for select engagements

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