Hire Product Manager for Media Agencies
Senior, direct, no layers
Hire a Product Manager for Media Agencies: A media company with a product problem does not need more features. It needs someone deciding which features earn their place: Audiences fragment every year: a format that worked last season underperforms this one, and rights or deadline slips can kill a slot that was already sold.
A senior product manager for media agencies
A media company with a product problem does not need more features. It needs someone deciding which features earn their place: Audiences fragment every year: a format that worked last season underperforms this one, and rights or deadline slips can kill a slot that was already sold.
Publishing calendars, advertising upfronts and event seasons set dates that move for no one. A product manager turns that pressure into a roadmap: discovery with real users, a prioritised backlog, and releases measured by whether behaviour changed.
The offer is a product owner, not another pair of hands: discovery with users, a roadmap the team can defend, and launches measured honestly. Book a free discovery call and bring the roadmap argument you keep having.
What this engagement covers for media agencies
- Discovery for a subscription product — conversations with real users, support themes and usage patterns, turned into problems worth solving rather than feature requests to copy.
- Prioritised roadmap for a newsletter product — themes ordered by evidence, with the trade-offs stated so the team stops relitigating priorities every week.
- Build-ready briefs for a video series — problem, audience, edge cases and success measures, so developers are not guessing at intent mid-sprint.
- Launch plan for a podcast network — who hears about it, what changes for existing users, and how the first weeks are measured.
- Instrumentation for editorial planning and advertising sales — the events and cohorts that show whether users adopt, return and stay, instead of vanity totals.
- Learn-and-adjust loops for audience growth and licensing — every release reviewed against its success measure, with weak features cut rather than carried forever.
Built on your stack, not on top of it
Tooling is rarely the constraint — A content management system, analytics, ad servers and digital asset management. already cover the mechanics. What is missing is the product discipline around them: discovery, prioritisation, and honest measurement.
Discovery is done with the existing team, not handed to them finished. When the commercial director has heard users say it themselves, the roadmap stops being a matter of opinion.
Start with one decision, not a reorganisation. The roadmap for a newsletter product works well as a first test: fewer features, clearer reasons, and a launch measured on usage rather than applause.
From kickoff to delivery for media agencies
- Discovery
Users, support themes and usage patterns for a subscription product: what people actually struggle with, and which problems recur often enough to be worth solving.
- Roadmap and prioritisation
Themes ordered by evidence, with trade-offs stated openly. The editorial director can see what is being deferred and why, instead of discovering it later.
- Build with the team
Briefs the team can build from: problem, audience, acceptance criteria and success measures for a video series, reviewed as work progresses rather than at the end.
- Launch and learn
Launch measured against its own success criteria — adoption, retention, support load — with weak features cut and strong ones extended in the next cycle.
Why hire Omer
- Decisions with evidence — roadmaps argued from user evidence, not from who shouted last.
- Fewer, better releases — a shorter backlog shipped well beats a long list shipped thin.
- Discovery before build — problems understood before sprints are committed.
- Honest measurement — launches judged on usage and retention, not on launch-day noise.
- Roadmap the team owns — documented direction that survives beyond the engagement.
What changes in practice
Audiences growing on formats that earn, advertising sold against inventory that actually exists, and launches that hit their announced dates. On the product side, that shows up as a tighter range: a subscription product and a newsletter product each with a clear audience and a reason to exist, and releases that users actually adopt.
What lasts is the discipline: discovery as a habit, roadmaps with reasons, and launches measured on behaviour. Browse all hire engagements or discuss your product directly.
Questions, answered
How do you decide what to build first?
Do you talk to real users, or work from analytics alone?
How do you measure whether a release worked?
What if the product already exists and feels stuck?
Who owns the roadmap after the engagement?
Ready to get started?
The best way to explore working together is a quick conversation. Reach out through your preferred channel and let us discuss your project.
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