Hire GEO Specialist
Generative engine optimization: the work that gets your brand surfaced, cited and described accurately when an AI engine answers instead of listing links.
When the answer replaces the results page
In generative search, the user reads an answer, not a list of ten links. That answer is assembled from sources the engine can retrieve, trust and quote. GEO is the discipline of making your brand one of those sources: entity clarity, factual pages the engine can lift cleanly, structured data it can parse, and third-party corroboration it can check.
I am Omer Muneer Qazi, a senior SEO and AI-search specialist. A GEO engagement is not a rebrand of classic SEO and it is not prompt stuffing. It is a measurable programme: which questions your buyers ask AI engines, where your brand appears today, what the engines get wrong about you, and the content and technical fixes that close the gap.
Deliverables
- AI-visibility baseline — A documented baseline: the questions your buyers ask AI engines, which engines answer with your brand, and where the answer is wrong, missing or credited to a competitor.
- Entity and facts pages — Core pages that state who you are, what you sell, where you operate and what you charge for, in language an engine can quote without distortion.
- Citation-ready content — Comparison, pricing-structure, process and FAQ content written as direct, attributable answers with sources, not as keyword-stuffed articles.
- Structured data and crawl access — Schema for organisation, product, service and FAQ, plus checks that AI crawlers can actually fetch your key pages rather than hitting blocks.
- Corroboration plan — A plan for the third-party mentions engines weigh: directories, review profiles, press and partner pages that confirm the same facts.
- Monthly answer tracking — Repeat prompts across engines, recorded so movement is visible: cited, mentioned without citation, absent, or wrong, per question set.
Process
- Discovery call
A free call on your market, your buyers' questions, and which AI engines matter to your sales.
- Baseline and question set
The question set is agreed with you, then run across engines and recorded as the baseline.
- Fixes in priority order
Entity pages, structured data and the highest-value answer gaps first, then supporting content.
- Track, correct, repeat
Monthly re-runs of the same prompts, with corrections where an engine repeats a wrong fact.
Engines, measurement and tooling
The engines that matter most today are ChatGPT, Perplexity, Google AI Overviews and Gemini, with Claude and Copilot relevant for specific audiences. Measurement is prompt-based and manual by necessity: the same question set, run the same way, recorded the same way, so results are comparable month to month. Tooling supports that process — rank and crawl tools, schema validators, log checks — but no tool replaces reading the actual answer an engine gave.
On the site side, the stack is your existing CMS plus schema, clean internal linking, fast pages and a sitemap that reflects the pages you want cited. GEO work never requires a platform change; it requires pages that are factual, current and easy to quote.
Why hire Omer
- SEO foundations, AI application. GEO builds on technical SEO and content structure, applied to how engines retrieve and quote.
- Measured, not claimed. The same prompts are re-run monthly, so you see cited, absent or wrong, not a vanity report.
- Correction-focused. Where an engine states a wrong fact about your brand, the fix is traced to a source page and corrected there.
- No gimmicks. No hidden text, no prompt injection, no fake citations. Engines penalise manipulation and buyers distrust it.
- Direct and senior. You work with the specialist doing the work, with written findings you can check yourself.
Questions, answered
How is GEO different from SEO?
Can you guarantee citations?
Does GEO replace SEO?
How long before we see movement?
Do you need access to our site?
Ready to get started?
The best way to explore working together is a quick conversation. Reach out through your preferred channel and let us discuss your project.
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