Hire Ecommerce Email Marketing Specialist
for Repeat Revenue
Acquiring a customer costs five times retaining one. I build the email and SMS lifecycle that turns first orders into second, third, and tenth orders.
View Email Marketing Specialist CV ↗ PDF Word
Retention as a compounding system
Paid acquisition gets more expensive every quarter; retention is the only compounding growth lever most stores underuse. The brands with the best unit economics treat post-purchase as the start of the relationship. When you hire an ecommerce email marketing specialist, you are hiring that compounding.
I am Omer Muneer Qazi — 15+ years across engineering and ecommerce operations, including running ops for Nello, a drink brand, where repeat purchase was survival. I design lifecycle programs across Klaviyo and Shopify — flows, campaigns, SMS, loyalty touchpoints — with technical implementation done right, since I am also a Senior Shopify Developer (ex-Integriti). See my ecommerce work or discuss your retention.
Lifecycle programs that compound
- Lifecycle audit — your retention picture: repeat purchase rate, time-to-second-order, flow coverage, revenue attribution — the audit finds the exact leaks.
- Post-purchase journeys — order confirmation through review requests, replenishment reminders, and cross-sell — sequenced by your product’s natural repurchase cycle.
- Win-back programs — lapsed-buyer reactivation with escalating offers and feedback capture — the cheapest acquisition channel you already own.
- Campaign strategy — a sustainable sending calendar tied to your merchandising calendar — coordinated with your SEO content so channels compound.
- SMS lifecycle — text woven in where it outperforms email: cart recovery, shipping updates, VIP early access — consent-first and compliance-clean.
- Retention dashboard — cohort retention, repeat rate, and lifecycle revenue reported monthly in plain language — retention gets board-level attention.
From leaks to compounding
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Discovery call
A free 30-minute call: your repeat purchase rate, current flows, and retention goals — with an honest read on the upside.
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Audit and roadmap
A fixed-scope lifecycle audit with a 90-day roadmap — flows first (fastest payback), campaigns second, segmentation third.
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Build and launch
Flows and campaigns built in priority order with your approval on creative, launched against revenue targets.
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Compound quarterly
Ongoing optimization: cohort analysis, creative refreshes, and new lifecycle bets, reported against the baseline we set together.
Why hire Omer
- 15+ years across engineering and operations — Phaedra Solutions, Integriti, Napollo, Nabidios, EverestX, plus running ops for the Nello drink brand where retention was everything.
- Senior Shopify Developer (ex-Integriti) — lifecycle events, integrations, and attribution implemented correctly at platform level.
- 100+ projects, $25M+ revenue enabled across 6 countries — retention patterns that transfer across verticals.
- Channel-agnostic — Klaviyo, Omnisend, or Yotpo recommended on fit — the strategy serves retention, not a platform.
Questions, answered
What is a good repeat purchase rate?
Klaviyo or another platform?
How is this different from a Klaviyo freelancer?
Do you handle SMS too?
What do you need from us to start?
Ready to get started?
The best way to explore working together is a quick conversation. Reach out through your preferred channel and let us discuss your project.
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