Hire Digital Marketing Expert for Solar Companies
Senior, direct, no layers
Digital Marketing Expert for solar companies: fewer redesigns, fewer install-day surprises, and customers who always know what happens next.
Marketing spend for a purchase decided on roof, bill, and payback
Solar is bought on three numbers a homeowner or business can check: the roof, the bill, and the payback. Customers search for installers, compare quotes, ask neighbours, and worry about roof condition, panel quality, warranties, and what happens when they sell the house. A digital marketing expert for solar companies plans paid search, paid social, email, and organic work as one budget that answers those three numbers in order, instead of buying clicks with generic green imagery.
Lead quality is the whole game in solar. A cheap lead from a home that cannot take panels, a roof that needs replacing first, or a customer outside the service area costs the sales team time and the company money. Campaigns are therefore aimed at qualified roofs and real intent, and judged on surveys booked and installs sold, not on lead counts.
This fits a solar company ready to be measured on surveys and installs. It does not fit a company that wants every channel live at once on a small budget, because solar demand is local and seasonal, and thin spend across every area reaches nobody twice. Book a free discovery call and we will test the fit before any scope is agreed.
Where a solar company's budget goes
- Roof-and-bill channel plan, local first — Search, social, email, and organic are weighted toward the service area and the roof types that actually install, with separate campaigns for residential and commercial buyers, whose decisions are nothing alike.
- Paid search for buyers comparing installers — Campaigns target installer, quote, and technology searches in the service area, landing on pages that explain the process, survey, installation, warranties, and one clear quote or survey step.
- Paid social for homeowners in the service area — Social spend reaches homeowners in served areas with plain-language explainers — how a survey works, what installation involves, how warranties and maintenance work — and brings back visitors with the answer to the objection that stopped them.
- Email for past enquirers and past customers — The owned list gets follow-ups for enquirers who did not book a survey, seasonal prompts, and referral and maintenance messages for installed customers. An enquirer who went cold is often one answered objection away from a survey.
- Landing pages that answer the install objection — Each campaign lands on a page built for its objection: roof suitability, payback and financing, disruption during installation, warranties, and what happens on moving house.
- Monthly reallocation on surveys and installs — Spend moves toward campaigns producing booked surveys and sold installs, and away from campaigns producing cheap leads that never became a roof visit.
Built around the service area, the survey diary, and install data
The stack is the ad platforms, analytics, and the email tool the company already uses. What decides the plan is the company's own record: which enquiries became surveys, which surveys became installs, which areas and roof types convert, and which lead sources waste the survey team's time.
Tracking is set up before budget is spent, with surveys and installs as the outcomes. Service areas, survey capacity, and installer diaries change, so campaigns are checked against live capacity before a push, not after enquiries arrive for areas the team cannot serve.
From survey audit to roofs that actually get panels
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Audit enquiries, surveys, and installs
Past enquiries, surveys, installs, and channel results are gathered first, including the spend suspected of buying leads that never became a survey.
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Rank channels by cost per survey and install
One plan, one budget, channels ranked by cost per survey and cost per install. The plan names the areas and buyer types that will not be bought yet.
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Launch tracking, then pages, then campaigns
Survey tracking first, service and technology pages second, campaigns third — starting with the area and buyer type most likely to install, and adding the next only when the first is measured.
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Shift spend on surveys and installs
Each cycle moves budget toward campaigns bringing surveys and installs and pauses the ones bringing cheap leads alone.
Why hire Omer
- One owner for a local, seasonal budget: Paid, organic, email, and social are planned together by one person, so service areas, survey capacity, and seasons are one plan instead of four providers each buying a different audience.
- Measured on surveys and installs: Cost per survey and cost per install lead every report, because a solar company judges marketing by roofs fitted, not by lead counts.
- Your accounts, your enquiry list: Ad accounts, audiences, and tracking are set up in the company's own accounts and handed over documented, so the enquiry history stays with the company.
- Channels cut without sentiment: A channel that brings cheap leads but no surveys is paused, even if it was the company's favourite, and its budget moves to the channel that installed.
- No long lock-in: Campaigns and tracking keep working after the engagement, and ongoing tuning is optional rather than a contract the company cannot leave.
Questions, answered
Should a solar company buy leads or run its own campaigns?
Why is cost per lead a bad measure for solar?
Do you run the ads in our accounts?
Why do you need our survey and install data?
What if a channel brings leads but no surveys?
Ready to get started?
The best way to explore working together is a quick conversation. Reach out through your preferred channel and let us discuss your project.
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