What you will learn
- Define your audience, voice, and the topics you will own
- Choose two or three content pillars you can sustain
- Build a simple weekly content plan
- Turn one idea into several post formats
- Draft in your voice and edit before publishing
- Review what worked monthly and adjust the plan
Decide who you are talking to
Write down your audience in one sentence: who they are, what problem they have, and what they want to learn or decide. Then write your voice in three words, for example plain, practical, and direct. Every post should fit both. If a post idea does not serve that audience or sound like that voice, it does not go out, however clever it seems.
Pick the platforms where that audience actually spends time. Being mediocre on five platforms is worse than being useful on one or two. Start with one platform, build a habit there, and only add another when the first runs without strain.
Choose content pillars you can sustain
Content pillars are the two or three themes you return to again and again. A trades business might use practical tips, before-and-after work, and answers to common questions. A consultant might use short lessons, mistakes to avoid, and behind-the-scenes process. Pillars matter because they stop the blank-page problem: when it is time to post, you pick a pillar and find an idea inside it, instead of inventing a topic from nothing.
Ask Claude to brainstorm ideas inside each pillar, then pick the ones you have real experience to back up. A post built on something you actually did or know carries weight. A post built on a generic claim sounds like every other account.
Plan a rhythm you can keep
A realistic rhythm beats an ambitious one that collapses in week three. Three good posts a week, published on set days, build more trust than ten posts in one week followed by silence. Make a simple weekly plan: the pillar, the idea, the format, and the day. Batch the drafting when you have a good hour, then publish across the week.
Keep a running list of ideas. Whenever a customer asks a question, a job teaches you something, or you notice a common mistake, add it to the list. Your best content usually comes from real work, not from sitting down to be creative on demand.
Turn one idea into several posts
One solid idea can become a short tip, a longer explanation, a checklist, a question to your audience, and a story about a real job. Ask Claude to draft each format from the same core facts, then edit each one to fit its platform: short and direct for fast feeds, longer and structured for platforms where people read. Repurposing is not repeating: each version should stand alone and add something.
Always edit before publishing. Read the draft aloud, remove anything you would not say in person, and check every claim. Your name is on the post, not Claude's.
Review monthly, not daily
Daily numbers mislead. A post can flop for reasons that have nothing to do with quality, and a lucky post can mislead you into repeating a format that does not serve your business. Once a month, look at which posts brought real responses, questions, or enquiries, and which pillars produced them. Keep what works, drop what does not, and adjust the plan for the next month. Presence is a slow build, measured in months, not days.
Draft social media posts from this idea. Idea: [one idea from real work] Audience: [who they are and what they need] Voice: plain, practical, direct. No hype, no buzzwords, no emojis. Formats: 1. A short tip post under 60 words. 2. A longer explanation post under 200 words. 3. A checklist version with 4 items. Rules: - Use only the facts I paste below. Do not invent results or claims. - Each post must stand alone. - End the longer post with one question to the reader. Facts: [Paste your real facts here]
Tip: Your best posts come from real work: a question a customer asked, a mistake you see often, a job you finished well. Write those down the day they happen.
Frequently asked questions
Can Claude post to my social media accounts?
No. Claude drafts and plans content. Publishing happens through the platform itself or a scheduling tool you choose, and you approve what goes out.
How often should I post?
As often as you can sustain without quality dropping. For most small businesses, a few good posts a week beats a burst followed by silence.
How many platforms should I be on?
Start with one or two where your audience actually spends time. Add more only when the first runs without strain.
How do I avoid sounding like every other account?
Post from real experience: real questions, real jobs, real mistakes. Generic claims sound generic no matter how they are worded.
How long until a presence pays off?
Months, not days. Judge it monthly by real responses and enquiries, not by daily follower counts.