Hire Google Ads Expert for Recruitment Agencies
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A recruitment agencies loses time to clients who hire once and never return, candidates who go cold mid-process, and briefs that stall after the first shortlist. A recruiter's network is the product. A google ads expert engagement starts from how recruitment agencies actually win and keep employers and candidates, not from a tool.

Quality Score is not a vanity metric for permanent and contract placements: it decides what each click costs, so relevance work is budget work. Handover is a documented account: campaign structure, negative lists, bid logic, and query learnings, so the business keeps the search intelligence it paid for. The work starts with query research for permanent and contract placements: the phrases employers and candidates use when they are ready, the ones they use when they are browsing, and the ones that must be excluded from day one.

Google Ads cannot create demand for permanent and contract placements that employers and candidates are not searching for, and it cannot fix a landing page that confuses searchers: if queries exist but enquiries do not follow, the honest next step is fixing the page or the offer, not raising bids. Book a free discovery call and we will test the fit on one real workflow before any wider scope is agreed.

Most recruitment agencies already run on an applicant tracking system with client and candidate records, and job boards, LinkedIn, and referrals is where demand usually shows up. Placement and salary claims must be honest, and candidate data must be handled with consent.

The core tool is Google Ads itself, with Search, and Shopping or Performance Max where permanent and contract placements is product-led, connected to analytics and to an applicant tracking system with client and candidate records so bookings feed back into bidding.

A sensible first project is one intent-built search campaign for the highest-value permanent and contract placements queries, with negatives seeded, conversion tracking on real enquiries, and a weekly search-term review before any second campaign is added.

The realistic outcome is a search account the business can read: which queries produce booked permanent and contract placements, what each booking costs, and a weekly routine of negatives and query mining that keeps costs from drifting upward.

That is the standard this engagement is measured against: not a launch announcement, but a routine the business still uses months later, with documentation handed over at the end. Browse all hire engagements or discuss your recruitment agencies work directly.