Hire Data Analyst for Travel Agencies
Senior, direct, no layers

A travel agency's enquiries and its bookings often tell different stories. A destination can generate a stream of enquiries and almost no bookings, a channel can look productive because it produces quotes while another channel quietly produces travellers, and a booking that looks profitable can lose its margin to amendments and cancellations that are recorded elsewhere. Until enquiry, supplier and booking records are joined on a single trip, the agency cannot tell which destinations and channels actually earn money.

The analyst work follows each enquiry to a booked and travelled trip, or to a documented loss, split by destination and trip type. Bookings are costed after supplier rates, agency fees, amendments and cancellations, because the change fee is where many trips quietly lose their margin. Lead response time is measured by channel, since a traveller who waits days for a first response is a different lost sale from a traveller who waits for a quote and then chooses a competitor.

From that joined journey, the agency can decide which destinations to promote, which channels deserve more effort, where amendment losses concentrate, and how quickly enquiries need an answer to convert. Book a free discovery call to check whether your enquiry, supplier and booking records can be joined on a single trip before scoping the work.

Travel agencies usually run an enquiry inbox or CRM, a booking system or supplier portal, and an invoicing or accounts system, with supplier rates that may arrive by email or portal. The engagement reads exports from those sources, and the booking identifier is agreed before any conversion figure is produced, because an enquiry and a booking are only the same trip if the agency can say how they are linked.

Amendment and cancellation records deserve particular care: a trip that changed destination, date or party size is not the same trip it was booked as, and counting it as both an original and a changed booking double-counts demand. The report states the rule used for amended trips, so destination figures are comparable across periods.

An agency that completes this work should be able to say, for each destination and channel, how many enquiries became travellers, what margin those travellers kept after amendments and cancellations, and how quickly enquiries were answered. Repeat and referred travellers become a measured share of bookings, not a claim about loyalty.

The work cannot create demand for a destination or stop travellers cancelling. It can show which destinations, channels and booking habits lose money, and which lead response times are worth fixing first, so marketing and staffing effort goes where it converts. Contact Omer to talk through your destinations and channels.