Hire Data Analyst for Fashion Brands
Senior, direct, no layers

A fashion brand is managed on a calendar that never pauses: ranges planned months ahead, sizes and colours ordered before demand is known, and markdowns decided while the season is still running. The brand's records have to keep up with that calendar, and they usually do not. A design can look like a success because it sold through, while the sizes that sold were the popular ones and the rest sits in the warehouse. A wholesale channel can look large while its discounts and returns quietly leave it less profitable than direct sales. A markdown can look like a rescue while it was taken so late that it merely cleared stock that should have been cut earlier.

The analyst work joins the range at design, size and colour level. Sales are split by size and colour within each design, discounts are recorded with their date and depth, and wholesale and direct sales are compared on margin after discounts, returns and delivery. Returns are grouped by reason, with fit returns shown by size, and unsold stock at season end is valued by design, so carryover and clearance decisions rest on the same file.

From that joined range view, the brand can decide which designs to carry over, which to clear, which sizes to cut from the next range, and when markdowns should have been taken. Book a free discovery call to check whether your store, wholesale and stock records can support a size-and-colour view before scoping the work.

Fashion brands typically run a store platform for direct sales, a wholesale order system or spreadsheets for trade accounts, and a stock system for inventory, with size and colour variants that may be coded differently in each. The engagement reads exports from those sources, and the design and variant identifier is agreed before any sell-through figure is produced, because a design in one system and a variant in another are only the same product if the brand can say how they are linked.

Season boundaries need a stated rule: a design that spans two seasons, or a markdown that falls across a season end, must be counted in one season or split by a rule the brand agrees. The report states the rule used, so season figures compare fairly.

A fashion brand that completes this work should be able to say, for each design, how it sold by size and colour, what markdowns cost and when they were taken, and what wholesale and direct channels each kept after discounts and returns. Season-end stock becomes a carryover decision with a value attached, rather than a warehouse problem discovered too late.

The work cannot make a design sell or fix a fit problem on its own. It can show which sizes, channels and markdown timings lose money, and which designs deserve another season, so the next range is bought from evidence rather than from last season's bestseller list.