Hire Data Analyst for Event Planning
Senior, direct, no layers

Event planning fails in the gaps between people and records. The client, the venue, the caterer and the planner each hold a different version of the same event: the enquiry that arrived, the package that was quoted, the supplier costs that changed, and the invoice that was finally paid. Until those records are joined on a single event, nobody can say which event types make money, which suppliers overrun, or whether a busy season was actually profitable.

The analyst work joins the event from enquiry to final invoice. Enquiries are followed to signed bookings by event type, so a type that attracts interest but rarely books is judged on bookings. Packages are costed after supplier fees, venue charges, staff time and revisions, because the third revision is where many packages quietly lose their margin. Supplier quotes are compared with final invoices, so an overrun is tied to a supplier and an event type rather than absorbed as a general cost increase.

What the planner gets is a seasonal, package-level picture: which event types to pursue, which packages to reprice, which suppliers to renegotiate, and when demand genuinely peaks so staffing and supplier commitments can be planned rather than improvised. Book a free discovery call to check whether your enquiry, supplier and billing records can be joined on a single event before scoping the work.

Event businesses usually run an enquiry inbox or CRM, a planning spreadsheet or tool for packages and suppliers, and an invoicing or accounts system for billing. The engagement reads exports from those sources, and the event identifier is agreed first, because an enquiry, a booking and an invoice are only the same event if the business can say how they are linked. Where a supplier invoice arrives on paper, its figures are entered once and tied to the event, rather than left in a folder.

Seasonal planning needs a lead-time discipline: an enquiry recorded in one month may belong to an event in another, and counting it in the wrong month distorts the season. Enquiries are therefore dated by both enquiry date and event date, and seasonal figures state which date they use.

A planning business that completes this work should be able to quote its next event from evidence: the true cost of a similar package, the suppliers who overran last time, and the lead time that season actually requires. Repeat and referral clients become a measured share of bookings rather than a feeling about good years.

The work cannot make a season busy or a supplier cheaper. It can show which packages, suppliers and seasons repay effort, and it can stop a popular package from being quoted at a price that loses money on its third revision. Contact Omer to talk through your event calendar.