A fractional CTO for e-commerce brands doing $1M to $50M.
Your store is your business. I run the technology behind it: Shopify Plus architecture, apps, subscriptions, data and speed, and the organic growth engine that brings buyers in without paid ads.
Does an e-commerce brand need a fractional CTO?
Once a store passes roughly $1M in annual revenue, apps, integrations, data and site speed start to decide margin. A fractional CTO for e-commerce owns those decisions part-time. Omer Muneer Qazi does this for Shopify and Shopify Plus brands, covering architecture, subscriptions, data, speed and organic growth.
The whole commerce stack
Store architecture
Shopify Plus, headless or hybrid. The right setup for your catalog, markets and team.
Apps and integrations
ERP, 3PL, subscriptions, reviews and loyalty that talk to each other and do not slow the store.
Speed and conversion
Core Web Vitals, theme cleanup and checkout flow fixes that move conversion rate.
Data you can trust
GA4, server-side events and dashboards so you know what actually sells.
Organic growth
Technical SEO and long-tail content that turns search into revenue.
Replatforming
WooCommerce, Magento or custom to Shopify Plus without losing rankings or orders.
Taste the Sweet Spot: organic growth on Shopify
A DTC wellness brand on Shopify with no ad budget to speak of. I rebuilt the content engine around exact-phrase, long-tail searches and made each article the best answer on the page.
Search now drives almost all of the traffic, and one article went viral on its own.
Read the case study →Built for operators
A good fit if
- You sell on Shopify or Shopify Plus and have outgrown your agency
- Your tech stack is a pile of apps nobody fully understands
- You want organic traffic to carry more of the growth
Not a fit if
- You are pre-launch with no products yet
- You only need a new theme
Questions founders ask
Does an e-commerce brand need a fractional CTO?
Once a store passes roughly $1M in annual revenue, apps, integrations, data and site speed start to decide margin. A fractional CTO for e-commerce owns those decisions part-time. Omer Muneer Qazi does this for Shopify and Shopify Plus brands, covering architecture, subscriptions, data, speed and organic growth.
Why does an e-commerce brand need a fractional CTO?
Once a store passes about $1M a year, apps, integrations, data and site speed decide margin. A fractional CTO owns those decisions so the founder can focus on product and marketing.
Do you work only with Shopify?
Shopify and Shopify Plus are my main platforms, along with Webflow and custom headless builds.
Can you replatform us to Shopify Plus without losing SEO?
Yes. Redirect maps, structured data and content parity are planned before launch so rankings carry over.
Tell me what you are building.
Send the short version. I read every message myself and reply within 24 hours with a straight answer on whether I can help.
- Free 30-minute call, no obligation
- Straight answer on fit, timeline and cost
- Dubai and Lahore based, working with teams in 6 countries