Real results for
real businesses

Nello, a fast-growing Dubai beverage brand, needed a robust direct-to-consumer platform that could handle subscriptions, complex logistics, and data-driven marketing across the UAE market. Their existing infrastructure could not scale with their growth ambitions.

Built and maintained a comprehensive digital ecosystem spanning e-commerce, content, email marketing, and analytics. Architected the Shopify Plus store with Recharge for subscription management, integrated Klaviyo for automated email flows, and deployed a Webflow-powered content hub. Implemented a full analytics stack for data-driven decision making.

Honda Atlas Pakistan needed to digitize their showroom experience for nationwide events and activations. The goal was to create an interactive, touch-based digital showroom that could be deployed across kiosks in multiple cities, giving customers an immersive vehicle exploration experience.

As CTO at Rebrand BM, led the technical strategy and development of a touch-based digital showroom application. Designed the system for offline-first operation on kiosk hardware, with rich media content including 360-degree vehicle views, specification comparisons, and interactive configuration tools. Managed deployment across multiple locations nationwide.

Integriti, a growing Canadian digital agency, needed to scale their Shopify development practice to serve the North American e-commerce market. They required a technical leader who could manage multiple client projects simultaneously while maintaining quality standards and mentoring junior developers.

Led the Shopify development division, managing a team of 5+ developers across 15+ concurrent client projects. Established development standards, code review processes, and reusable component libraries. Built custom Shopify themes and apps, handled complex migrations, and served as the technical point of contact for enterprise clients.

PropelGrad needed to build a career discovery platform for US college students that could achieve massive organic reach. The challenge was creating a content-rich platform with impeccable SEO architecture that could compete with established players in the education and career space.

Designed and implemented the complete SEO architecture from the ground up, including structured data markup, programmatic content generation, internal linking strategy, and technical SEO foundations. Built a content engine that could scale to thousands of pages while maintaining quality signals. Implemented comprehensive Schema.org markup for educational content.

Build an entirely new AI companionship platform from scratch that features real-time voice intelligence, a personality engine driven by reinforcement learning, and generative AI capabilities. The platform needed to deliver natural, emotionally intelligent interactions while maintaining technical performance at scale.

As CTO, architected and built the full platform stack from the ground up. Designed the real-time voice intelligence pipeline for low-latency conversational AI. Built a reinforcement learning-based personality engine that adapts and evolves. Integrated multiple generative AI models for natural language understanding and response generation. Established the engineering team and development processes.